With Google new direction in AI search you need to build better, have more rich multimedia content around your exact terms. Images are ranking, video is ranking and written content is ranking. It's not just about writing an article you need to create richer content, to build the trust and authority.
Google new AI is not about publishing more, it's not about volume, it rewards you by your content having clarity so you can have credibility. Neil Patel is a great source for understanding SEO/GEO in simple terms.