Question about prospecting. · Local AI Visibility Central

Andrew Cochrane

Jan 18 • General discussion

Question about prospecting.

Mike, I'm in the process of launching a business offering

Google Business Profile Management Services.

I will eventually add a full local seo offer down the line once

my skills and experience ripen but to start with I've chosen

this strategy to build a base of MRR clients with a simpler, smaller

offer.

It's a productized service offering:

1. an initial optimization and then ongoing profile enhancement

and templated posting to the profile.

2. likewise regular templated posting to facebook, insta,

linkedin etc.

3. systematic solicitation for reviews and replying to such.

4. call tracking from the profile.

I've envisaged that this offer would be a good fit and all

that's needed to start getting google leads for those

businesses that aren't in highly competitive niches or

locations.

Not everyone needs the full local seo treatment, right?

Now that I'm getting into the weeds of actual prospecting

I'm trying to define for myself where to draw the line

between who would benefit from my offer at about a $400

mth price point versus who needs the full local seo at $2k

mth plus.

My broad niche is home service businesses and I'm getting

my raw data from scraping existing GBP's via location and

niche. So all the raw leads have a GBP and an existing site –

that's baseline.

What I’ve come up with so far is to:

Look at the GBP itself, do a quick audit?

Any audit tool in particular you'd recommend that are

cheaper than others when doing volume?

Look at the website itself, do a quick audit?

Perhaps using seo powersuite for example?

I'm assuming I need to generate some metrics and then find

where to draw a line...

What would your approach be if the task was to distill out

and tag those businesses that might actually benefit from

my offer vs those that realistically need the full monty?

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