My client is in a small city in north part of New Jersey and around there are a lot of cities but he is in a small one where 10 thousand people live and he is ranking in top 4 there but if you just go 1 mile to the next city he is like 20th I just started making changes on his website and doing a lot of SEO for him like 3 weeks ago so maybe it's that or maybe we should move the GMB to a bigger city?