Just been reading through the updated FAQ sop in Ai viability bootcamp and doesn’t mention deploying the orwell prompt, so wanted to get a guide on what people are doing in this particular case for the PAA FAQS. A few months back I had great success using it in my work flow but has time as gone by now when I use it LLM seem to ignore it or in some cases I try to instruct further but the output is hit and miss. Really appreciate people feedback on how they are navigating this. Many thanks in advance

Anybody try a cold email offer that's working to get local clients that you wouldn't mind sharing?

I saw this post in Facebook: Something interesting was noted this week in the local SEO space… Two Google searches were performed for **“Chicago plumbers”**: A traditional search showing the Map Pack A conversational search triggering an AI Overview Here’s the surprising part: There was **zero overlap** between the 3 businesses in the Map Pack and the 3 businesses recommended in the AI Overview. Not one business appeared in both. After analyzing all 6 companies across multiple platforms, the findings were eye-opening. ### The AI Overview businesses had: Perfect NAP consistency (identical info everywhere) Strong institutional authority (BBB listings, awards, associations) Clean technical profiles with no data conflicts Current licensing and compliance documentation No schema markup ### The Map Pack businesses had: Strong engagement and visibility Higher review volume overall Schema markup implemented Multiple NAP variations Conflicting or outdated business information Weaker institutional authority signals This challenges a lot of conventional SEO thinking. Schema markup is designed to help search engines and AI better understand content — yet the AI Overview favored businesses that simply nailed the fundamentals: • Consistent, verified citations • Real-world authority signals • Clean external data validation • Institutional credibility It appears Google’s AI may be operating on a different trust model than traditional local search. And when referring to citations, this doesn’t mean blasting listings across low-quality directories. It means 10–15 high-quality, verified platforms that require legitimate business documentation. Google is actively testing AI Overviews for conversational queries. Today it’s plumbers in Chicago. Tomorrow it could be your market. If you’re in local SEO or run a local service business, this shift is worth paying attention to. The businesses winning the Map Pack today may not be the same ones AI recommends tomorrow. Reference from Caleb Ulku