2 wins - Sales + Membership Growth · Skool Growth Free Training Hub

2 wins - Sales + Membership Growth

😀First win - I've made 2 sales of my full course in the space of 2 weeks. This is definitely because of Skool. I have an older demographic and I think having a community has helped to build trust.

😀Second win - My membership is growing nicely for my free group, mainly down to Facebook ads. I'm getting sign ups for just under £2.50 which is a good sign my offer is resonating (Sales >> Complete Registration). Let's see if this continues though....

So what do I need to work on?

1) Engagement

Although I'm getting more members (up to 80 now), not many are engaging at all. There's only a small handful who are commenting. I think I have a lot of 'lurkers' but also as I have an older demographic, many aren't that tech savvy and they just don't understand Skool or how it works. I think some don't know how to post, let alone attach a file to a post!

I did am online coffee chat yesterday and only 2 showed up.

So my plan is to create a really detailed onboarding video, which I will link to in my Auto DM's when people sign up. I will show people how to use Skool on a computer and phone. Hopefully this will help.

2) Freemium or Free Trial?

Of course part of the reason I'm getting a lack of engagement could be lead quality (even though I'm using the 'Sales' objective in Facebook ads.) I'm starting to wonder whether to go for a free trial instead of a free group once I reach around 100 members.

Has anyone got any experience of this, particularly if you are in a hobby niche like me?

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