Pre-sell post in the wild (line by line breakdown)

I posted this a few days ago in my own Skool group.

It was a pre-sell post that I used a few days before I launched my new paid Skool group for Christian Businessmen.

It had a good reception and led to a few good conversations/sales.

It did its job…

Let’s jump into the post and see what I did right… (Parenthesis = my analysis). Non parenthesis = part of the post. Hopefully this is easy enough to read doing it like this but if this format sucks let me know and I will figure something else out.

I was living a double life… (Present Pain Hook… immediate symptom)

Sunday morning I'd sit in church feeling peace. (Heaven Island Setup…contrast)

Monday morning I'd make business decisions that made my stomach turn. (Hell Island Symptom… "stomach turn" is physical and pointable) (Present Pain… happening NOW, not future worry) (Contrast… Sunday peace vs Monday stomach turning creates the gap)

The pressure to perform. To provide. To compete. (Hell Island Symptoms… three specific pressures building momentum) (Symptomatic… each one is something they can point to)

It was eating me alive. (Present Pain)

Like there were two versions of me…

The calm and faithful guy that a dad and husband is supposed to be. (Heaven Island… who they want to be)

And the one who showed up more often, the anxious hustling business guy who was constantly worried it was all going to crumble. (Hell Island… who they actually are RIGHT NOW) (Present Pain… "showed up more often" = current state)

My kids saw the stressed version more than the steady one. (Price/Cost… what staying on Hell Island is costing them) (Movie Scene… can visualize kids watching stressed dad)

My wife got the leftover scraps of me after I'd burned all my energy on worry. (Price/Cost… another consequence of present pain) (Symptomatic… "leftover scraps" is visceral and visual)

And I felt like a fraud. (Hell Island Emotion… names the shame without creating it)

How could I call myself a man of faith when I was running my business on pure anxiety? (the gap between who they are and who they want to be)

I tried everything:

More business books (still not confident) Working harder (more anxious) Going to church more (Monday felt the same)

Nothing worked.

I was treating faith and business like separate worlds.

Then something clicked.

What if they were meant to strengthen each other?

What if there was a way to live and operate from a place of trust instead of fear? (Heaven Island Hint… operating from trust)

Would that make us more or less effective at business and life?

Where our faith becomes our competitive advantage. (The Plan Preview… faith as asset, not separate thing)

Where we lead with unshakeable confidence. (Heaven Island Vision)

I'm putting together a small group of Christian businessmen who are done living this split life.

We're going to run our businesses and our lives with unshakeable confidence. (Heaven Island Promise… clear outcome)

Without the anxiety. Without the hustle. Without feeling like we're betraying our values when Monday rolls around. (getting away frim Hell Island. three specific things they're moving AWAY from)

If this sounds interesting at all please click here and let me know: [link]

This isn't another Bible study that stays theoretical.

This is about becoming the leader God called us to be. (Heaven Island Vision… identity transformation)

In business and life.

*End of Post*

I tried to establish present pain with pointable symptoms (stomach turn, kids seeing stressed dad, leftover scraps).

I told them the price of staying on Hell Island (relationships suffering).

I showed previous failed attempts (books, working harder, church), then introduced what's different (integration vs. separation).

I didn’t try to sell a mayo sandwich… I led with story and substance.

The invitation is simple.

The more you master the 5 P’s the more simple it can be.

I like simple…