This takes me less than 1 hour. I do it while drinking coffee listening to Taylor Swift. MY goal is to find 5 people a day to reach out to. I use Travis Can I send you $$ or I use the 2 step post in ronin! The first thing to do is find a skool community that would have people you wanna speak with in, so think Youtube Growth, Instagram growth etc... Then I use the categories tabs in skool, I look for wins. Then I read the posts from people that have wins, I am looking for ones that mention wins that show they have distribution and an offer. Something like 'I am so thankful for this community, I started here 12 months ago and now I have made $100K' You know the type... you can spot em a mile off. I then open them in a new tab. I then go through the community looking at questions and replies to comments, I am looking for Peacocks. What are peacocks? Well peacocks they are a bird that fluffs their feathers to show off? You can see these in communities all the time (they aren't bad people!) they post to increase their status and also they are PROUD of what they've done. You'll see em, they'll be like 'Q: If my offer is not selling to cold traffic, (having sold $50k to warm group traffic), what should be my first "fixes"? I have 200+ hits to my sales page daily, and zero conversions.' Cor blimey!!! If somebody has sold $50K do you think they have their offer sorted out? Yeh baby. Now they might not be right but this is a good first sign for me. Again they get their tab. When I have like 10/20 of these. I stop. I then take each tab and spend some Columbo detective time, what's their socials like? Their offer? How engaged is this? What will they likely be proud of? If they are a dud. I close the tab. If they aren't I add them to a note on my computer. Rinse and repeat. When I have 5 - 7. I get their email address. I use hunter, AI, YouTube... To help me find their info. Then I go back to my notes and get that something they are proud of? I use the 2 step and send em an email.

My favourite campaign to run is also the stupidest one. Which is usually how you know it’s good. Every time Amazon does Prime Day, I do my own version. Not because I have warehouses full of air fryers, dog shampoo, and tiny cameras people buy because they’ve decided they’re suddenly a YouTuber. I do it because Prime Day gives everyone permission to buy. People are already in “deal mode”. So instead of fighting for attention like a Victorian orphan shouting over Jeff Bezos… I borrow the moment. And I run: Make Us An Offer. The yearly subscription opens up. People can make literally any offer they want. We look at it. Then we either accept it, counter it, or send back something mildly offensive like: “Absolutely not, but I respect the confidence.” And honestly, it’s one of the most fun campaigns we run. People reply. They negotiate. They laugh. Some take the mick. Some make surprisingly sensible offers. And the best part? It makes sales without feeling like a sad little discount code wearing a party hat. That’s the bit I want you to notice. Most people overthink promos. Then three weeks pass and the campaign is still sat in a Google Doc Make Us An Offer works because it turns buying into a tiny game. It gives people a reason to engage. And it lets your audience feel like they’re part of the deal, not just being sold at. So steal this. Next time there’s a big buying moment happening around you, don’t watch it go past. Borrow it. Black Friday. First sunny weekend of the year. January “I’m a new person now” season. Whatever fits your world. Then give people a simple reason to raise their hand. Not a complicated funnel.

I had a few hundred quid. Agencies wanted a couple grand a month. Plus ad spend. Plus all the risk on me. Every pitch was the same: "We can scale this. We know exactly what to do. We'll make you loads." So I asked: if you're that sure, why won't you do rev share? Nobody had a good answer. So I built the audience myself. Badly. But the thing that grew the business wasn't the content. It was the replies. A trader emailed saying he kept opening Betfair with no clue what to trade. So I wrote: "Why most traders open Betfair and still don't know what to trade." More traders replied: "That's exactly me." That became the machine. Listen. Write. Reply. Write again. 300 people on the list. Tiny. But they talked back. And a small audience that talks back is worth more than a big audience sitting there like wet cardboard. The community was only £30/month. Easy to think that was the asset. It wasn't. The gold was distribution. Knowing what people cared about before I built the next offer. Finding sales messages hidden inside annoyed little replies. The first project I helped outside Betfair was photography. Different niche. Same machine. 50 people in fast. This was never a Betfair thing. It was a distribution thing. And distribution lets you move into better offers. Not £30/month. Maybe £1,000/year. Same logic, bigger problem, hungrier audience, better economics. Most people get this backwards. They think the offer is the machine. It's not. The audience is the machine. Because when you own the audience, you don't have to guess what people want. You don't spend months building something nobody cared about. Your audience tells you first — the pain, the objections, the thing they'd pay to stop dealing with. That matters more when you've got more money than time. You don't need another project to babysit. You need leverage. The thing that saves you from building the wrong offer. Not the membership. Not the content. Distribution. So the question isn't "what offer should I build?"

I HOPE 😂 Sniper Week is officially here. If you've been reading every post... Liking nothing. Saying nothing. Opening the community, thinking "I should say something"... And then not saying it. This week is yours. Here's the thing nobody says out loud. The same reason you've been quiet in here... Is the exact same reason your best offer is still sitting in your head instead of making you money. Sniper Week fixes both. This community was built on one idea. Closing a $5k deal while watching TV. Waking up to sales from one email. Getting on a call where the prospect argues to pay MORE. Not the 4am alarms. Not the 47 cold DMs a day hoping one sticks. Not the 16-hour days grinding your way to a number that keeps moving. Make Em Beg To Buy exists for people who make their offer so good... Prospects talk THEM into buying. That's what this week is. Five days. Five posts. Each one built to give you something you can actually use. And Travis has been quietly planning something for every sniper who surfaces this week. Watch his comments. 👀 But first. Day 1 is simple. Drop ONE word below. The one word that says why you bought this book. One word. That's it. Take your shot, Sniper. 🎯 👇

Five days. Watched this community come alive. Well sorta... Snipers who hadn't said a word in months dropping comments that stopped entire threads dead. And here's what I noticed watching all of it. Every single person who surfaced this week... Already knew something most people spend years trying to figure out. They knew which shot was worth taking. That's not a small thing. Because here's what this week actually revealed. There are only two problems in this game. You either need leads. Or the leads are there and they're just not converting. Most people assume it's the first one. They pour everything into getting more eyeballs. More posts. More content. More reaching out. And the bucket stays empty. Because the problem was never the leads. It was what happened after. The snipers in this community already know which battle they're in. The question is whether you do. One question. 👇 Which one is you? Ryan the british dude trying to get this place a rocking.