First of all, confidence matters.
Whether you’re talking on a call or sending a proposal, remember:
👉 That proposal might be your first and last chance with that client.
So don’t write things like:
“I’ll explain more on the call.”
Instead:
• Understand their problem
• Point out the real issues
• Clearly say how you’ll solve them
Clients don’t buy calls they buy solutions.
Before approaching any client, also think practically.
Ask yourself:
• Can this client afford what I’m quoting?
• Does their business revenue support my pricing?
If a business earns around 100k PKR, and you’re asking 70–80k monthly, it’s not realistic.
They have other expenses too.
Offer something the client can digest easily.
Then clearly explain:
• How you’ll help them make more money
• How your service will grow their business
If you’re just a cost, you’ll be removed sooner or later.
But if you become someone who brings business and results, clients won’t hesitate to pay you and they’ll keep you long-term.
So don’t focus only on:
❌ Quoting a price
✔️ Focus on how the client will earn because of you
That’s how you build trust, retention, and long-term clients.