2h • Notes 📝
The Ultimate Guide to Setting Realistic Goals in Freelancing: Part 1
1: How to Set Realistic Goals in Freelancing
Break Goals into Levels
Short-term (0–3 months): Land first 3 clients, refine service offer, set up portfolio.
Mid-term (3–12 months): Consistently earn $2K–$5K/month, build authority, optimize pricing.
Long-term (1–3 years): Scale to $10K/month, automate tasks, hire help, transition to agency.
✅ Short-term (0–3 months):
Goal: Land first 3 clients, refine your offer, and set up a solid portfolio.
Example:
On Upwork: Apply to at least 5–10 jobs/day using personalized proposals.
Outside Upwork: Send 20 Instagram or LinkedIn cold DMs daily to potential clients.
If no portfolio: Offer 3 free or low-cost projects in exchange for reviews.
Test different service packages: “Basic video edit $50” vs. “Full vlog edit $200.”
✅ Mid-term (3–12 months):
Goal: Consistently earn $2K–$5K/month, build authority, and optimize pricing.
Example:
On Upwork: Optimize profile with SEO keywords (e.g., “YouTube Video Editor | Engaging Reels for Brands”).
Start ranking for Upwork’s search algorithm (Top 20% freelancers get inbound leads).
Raise prices every 3 clients (e.g., $100 → $200 per project).
Off Upwork:
Post content on LinkedIn & Instagram to attract clients (1–2 posts per week).
Engage with potential clients in Facebook groups and other similar platforms (e.g., “I help brands with viral TikTok edits”).
Convert one-time clients into monthly retainers (e.g., 4 videos/month = $800).
✅ Long-term (1–3 years):
Goal: Scale to $10K/month, automate tasks, hire help, and transition to an agency.
Example:
On Upwork:
Stop actively applying and let inbound clients come.
Rank in Top Rated or Top Rated Plus for more profile visibility.
Offer high-ticket packages ($1,000+/month retainers).
Off Upwork:
Hire a junior freelancer to handle small tasks ($500/month).
Build a lead funnel on LinkedIn/Instagram (daily engagement + cold DMs).
Convert Upwork success into an agency website and scale outside platforms.
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The Ultimate Guide to Setting Realistic Goals in Freelancing: Part 1
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