​📱 SMM Session 8: Platform-Specific Strategies
Focus: Tailoring content to platform strengths for maximum growth.
​1. Instagram Strategy (Gen Z Trends)
  • ​Daily Stories: Best for "flash sales" or 24-hour urgency.
  • ​AI Hashtags: Use AI tools to generate sets relevant to each specific post.
  • ​Value Carousels: Group connected concepts together to educate your audience.
  • ​Reels for Reach: Your primary tool for getting in front of new people.
  • ​Connection via Stories: This is where you get personal. ​Your Side Note: You mentioned using stories for "personal sawal" (personal questions) or connecting directly with the audience. This is key for building trust!
  • My Side Note: Using stories for "personal sawal" (personal questions) or connecting directly with the audience. This is key for building trust!
  • ​2. Facebook Strategy
  • ​Spark Conversations: Focus on posts that get people talking in the comments.
  • ​Community Building: Create content that makes followers feel like they belong.
  • ​FB Groups: Don't ignore groups! They are high-engagement zones for niche communities.
  • ​3. LinkedIn Context
  • ​Storytelling: Professionals connect with narratives, not just facts.
  • ​Case Studies: Use these to provide "social proof" and show real-world results.
  • ​💡 What I Learned From This Class
  • ​The biggest takeaway is that one size does not fit all.
  • ​Instagram is for visual storytelling and quick engagement.
  • ​Facebook is for building a home/community for your brand.
  • ​LinkedIn is for establishing authority through professional stories and data.
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Sara Abdul Basit
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​📱 SMM Session 8: Platform-Specific Strategies
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