3d • Notes 📝
SMM CLASS 1 NOTES.
Social Media Management:
1 - Responsibilities of SM manager:
Research about brand: what does brand do and what are its target audience
what type of content they post (testimonials, services)
Is the brand consistent in posting & maintaining themes?
2 — Creating Content: what are the ways that are used to represent your brand
Types of content:
not only product posts.
Mix all types of content to post.
Engaging — Create sharable content (relatable content, memes) adding your brand logo.
Service based —
Product base —
Educational Content: about process / guidance
3 — Designing visuals:
font size, gaps b/w the fonts.
easily readable in mobile. (size reduced in phone)
content must be clear & visible
written
first 2-3 sec hook time.
4 — Posting consistently:
Daily posting indicates brand is active.
5 — Engaging with Audience:
Replying comment.
Pin comments gain more likes.
Through Post
Through DMs.
6 — Analyze what works for brand:
Posts or Reels.
7 — Optimizing for growth:
Grow more that works for you. (make more such content)
Increase Engagement = Conversion
8 — Converting attention into Sales:
Start with a meme then show sales at the end.
What is SMM not:
not to post random design
not to just add random #.
not to follow any trend.
not just using Canva (making design)
SMM = Strategic business role.
Create hype on social media (Tim Hortons)
Key Terms:
Reach = new people seeing your content.
Impressions = Total views including previous audience.
Engagement = Likes, comments, shares, saves
Hook = First 3 secs / line that stops scrolling
CTA = Call to Action: what do you want from reel
Eg: Follow us, buy now.
Content Pillars = Categories of content
Brand Voice = Tone / style of communication
Eg: Crumble: Funny tone.
How Algorithm Works:
Algorithm tests your post to 1% of followers
Eg: 100 followers show to only 1
If they Engage = It pushes to more people
If they ignore = reach drops.
main viewership in 1-2 days
Save & Shares are strongest signal to increase reach.
Consistency helps more than anything.
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SMM CLASS 1 NOTES.
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