8d • Tips & Resources💡
SALES LESSON PART 2 FOR SERVICE PROVIDERS
Most service providers only think in “surface problems.”
But clients buy for emotional reasons far more than logical ones.
There's a quote: PEOPLE BUY WITH EMOTIONS AND JUSTIFY THAT WITH LOGIC
Every client has two destinations they’re trying to reach:
1️⃣ Surface-Level Destination:
Better visuals. More consistent content. Stronger branding. More leads. More time saved.
(The obvious stuff.)
2️⃣ Emotional Destination:
This is the real driver behind every purchase — the state they want to feel:
- Certainty: knowing their content/marketing is handled
- Significance: feeling like their brand finally looks “legit”
- Love & Connection: clients, partners, team appreciating the results
- Growth: hitting new numbers
- Contribution: making a bigger impact
- Variety: escaping boredom and chaos with a smoother workflow
And the truth?
CERTAINTY and SIGNIFICANCE are the two forces that close almost every deal, no matter the service.
When your offer, process, and messaging speak to these emotional destinations—not just the surface tasks—clients respond quickly.
Because people don’t just want better edits, better graphics, or better marketing…
They want to feel in control, respected, supported, and moving forward.
Serve that emotional destination, and you’ll never struggle for clients.
Action Step:
Rewrite one part of your messaging (bio, offer description, intro DM) to highlight the emotional destination you create — not just the task you do.
Below are examples with the emotional state labeled:
{note: these are just examples you can customize your own}
Video Editor → Emotional State: Significance + Certainty
“I help [niche] look more professional online or [platform] and stay consistent with 12–16 polished videos every month — without you stressing about [pain/problem] again.”
Why:
- Significance: looking “legit” through high-volume, high-quality output
- Certainty: predictable monthly deliverables
Social Media Manager → Emotional State: Certainty + Growth
“I handle [niche] content so you stay visible every single day and steadily [increase reach/their pain or problem] by 20–40% monthly without lifting a finger.”
Why:
- Certainty: daily posting handled
- Growth: measurable improvement in visibility
Designer → Emotional State: Significance
“I redesign [niche] brand so you instantly look more premium and boost conversion rates by 10–25% just from better visuals.”
Why:
- Significance: elevated status and credibility
- Growth (secondary): improved conversions
Marketer → Emotional State: Growth + Certainty
“I build campaigns that give [niche] predictable lead flow — typically 20–50 new leads/month — so you feel back in control of your growth again.”
Why:
- Growth: clear numbers and momentum
- Certainty: predictable pipeline
The Rule:
Tie your service to a number → tie that number to an emotional state.
That’s how you make your offer feel concrete, valuable, and outcome-driven.
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SALES LESSON PART 2 FOR SERVICE PROVIDERS
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