9d • Tips & Resources💡
SALES LESSON PART 1 FOR SERVICE PROVIDERS
Many people in this community are sharing actionable resources that will help them grow. I am learning sales from Cole Gordon. He is the founder of closer.io
Since I am an APPOINTMENT SETTER and I have ambitions to become a REMOTE CLOSER here I am sharing the lessons I have learned so that my brothers and sisters can benefit from this whenever they are about to sell their services to clients
Today I am going to share why clients buy from us :
Clients don’t buy your service — they buy the state your service gives them.
Every client has two states
Current State
(surface + emotional)
Surface:
- messy content
- slow output
- inconsistent branding
- low reach
- too much workload
All these surface-level states lead them to the state that is
Emotional:
- stressed
- frustrated
- uncertain
- embarrassed
- stuck
Desired State
(surface + emotional)
Surface:
- clean edits
- consistent posting
- better marketing ROI
- better visuals
- more traffic/leads
Emotional:
- relief
- confidence
- momentum
- pride
- clarity
Here comes YOU, YOUR OFFER, etc.
Clients and all humans always want to move from the current to the desired state both on the surface and at the desired level
Clients choose the option that feels:
- easiest
- safest
- fastest
- most predictable
To go to that desired state
If your service clearly shows:
- “I can get you from your current state to → desired state with less effort, less risk, and more certainty,” they hire you.
If not, they keep delaying.
The Core Lesson in One Line
Clients don’t buy your service. They buy the feeling of moving from their current state to their desired state — and they’ll choose whoever makes that path look the fastest and safest.
✅ACTIONABLE STEP:
1/Rewrite and demonstrate your service description to focus on the client’s desired state, not the tasks you perform.
2/Frame your OFFER as the transformation, not the task.
Little example to make you understand (you can customize this later)
Instead of saying:
- “I edit videos.”
- “I manage your social media.”
- “I design graphics.”
Rewrite it like this:
- “I help you show up with clean, consistent content that builds authority.”
- “I take content off your plate so you stay visible without the stress.”
- “I make your brand look polished so you attract higher-quality clients.”
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SALES LESSON PART 1 FOR SERVICE PROVIDERS
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