People buy when their desire + urgency + belief is bigger than their doubt + fear + confusion.
Simple Equation to Understand sales.
๐๐๐ฅ๐๐ฌ ๐๐ฎ๐ญ๐๐จ๐ฆ๐=
(Want pain/desire ร Now real urgency ร Proof evidence)
รท
(Trust Gap new brand / low reputation ร Risk money / time / reputation ร Confusion unclear offer)
I will try to elaborate this concept in the lesson 02 In Sha Allah