3d • Notes 📝
Results VS Only Editing
Result Selling
You sell a measurable outcome, not just the work.
Examples of outcomes:
- More views
- Higher watch time
- More conversions
- More followers
- Better retention
So the service becomes content performance optimization, not just editing.
Example offer:
“I edit short-form videos optimized for 60–70% retention to help you grow on Instagram.”
--------------------------------------------------------------------------VS----------------------------------------------------------------------------------------
Only Editing
You sell a technical service.
You deliver:
- Cuts
- Color grading
- Sound design
- Transitions
- Graphics
You are paid for the work done, regardless of how the content performs.
Example offer:
“I will edit your reels for $20 per video.”
- Which one you'll be chosing?
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Results VS Only Editing
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