2h • Notes 📝
Notes of Upwork Outreach Series
Types of Clients on Platform:
Samajhna zaroori hai ke har client ka mindset aur need alag hota hai. agar hum inko samajh lein to pitch karna easy ho jata hai.
1. Content Creators (sirf apni audience ke liye content banate)
- Example: blondie boys, Chris Kubby, Junaid Akram Shorts.
- Inko banda chahiye hota hai jo unke liye content manage kare.
- ye log apni audience ko entertain aur engage karte hain. agar hum unko pitch karein to unko lagna chahiye ke hum unki growth aur consistency mein help karenge.
2. CEOs (apni company ke liye content banate)
- Goal: sales lana aur brand ko grow karna.
- CEOs zyada professional aur ROI-focused hotay hain. unko convince karna hai ke humari service unki company ke liye measurable results la sakti hai.
3. Agencies (apne clients ke liye hire karti hain)
- Clients ho sakte hain: small business owners ya content creators.
- Agencies hamesha reliable freelancers dhoondti hain jo unke clients ke liye consistent kaam karein. agar hum unko pitch karein to trust aur professionalism highlight karna hoga.
4. Clients from Poor Countries
- Ye log aksar cheap freelancers hire karte hain.
- Humanize note: unke budgets low hotay hain, is liye unse zyada expect nahi karna. focus un clients pe karna hai jo quality aur achi payment offer karte hain.
Hiring Strategy (cheap freelancers avoid karna)
hamay samajhna hai ke har freelancer aur client ki value alag hoti hai. cheap freelancers aur cheap jobs hamari growth block karte hain.
- Don’t hire cheap freelancers → quality compromise hoti hai.
- Platform pe clients milenge, lekin unke words, body language, profile aur history check karna zaroori hai.
- Jo clients sasti jobs post karte hain unke saath time waste hoga. hamesha unko target karo jo expensive jobs post karte hain kyunki wo quality aur long-term relation ke liye serious hotay hain.
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Notes of Upwork Outreach Series
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