Apr 3 • Notes 📝
NOTES- Module 1 - What is lead generation (vid 1 - Lead Generation)
Lead generation: new customer dhundna , interest create krna , contact capture krna so that unhe future me cutomer bnaya jaasky.
Steps:
- Identify audience
- aise customers lao jo business generate kr k den.
- Kanghi bechne wale ko ganje customers to nai deskty
- Grab their attention (online/offline)
- Create interest
- Capture their contact
- Nurture leads
- Get them ready for sales
What is lead?
Lead : wo person jo apke product/service me interested ho aur number de chuka ho
- Visitors and followers are’nt leads
- Lead = interest + contact info
What is lead generation in business?
- A system in which:
1. attention is grabbed
2. interest is created
3. contact is captured
Difference between lead, prospect & customer
Lead: interested + contact (eg: filled the form)
Prospect: qualified lead (budget , need, intent sab bta chuka ho) (intere. And ready to buy)
Customer: has paid (bought product/service)
Lead generation marketing h ya sales?
Ek hi process k different stages hen.
For example, clients lane k liye, m dekhungi leads kahan s generate kru , I'll take their data, ab unke samne marketing krungi, unse conversation start krungi phir unhe sale krdungi.
Online/offline lead gen:
Online: social media , ads , email , website
Offline : referrals , events, calls, walk ins
Rule: jahan attention h wahan leads hen
Role of lead gen in business growth:
- Leads are fuel of a business
- More leads = more sales
- Stable leads = predictable growth
Step by step funnel:
- Find job post
- Filter the jobs
- Send proposal
- Client reply
- Chat
- Call
- Deal close
- Delivery
- Review
- Repeat
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NOTES- Module 1 - What is lead generation (vid 1 - Lead Generation)
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