2h • Notes 📝
Notes: Lead Generation Video 3 (Client psychology & Buying intent)
Psychology of the Lead (Client)
(process of) Learn client psychology and intent,followed by proposing cover letter according to his needs to work with you only.
The thought process of buying something from your previous purchase. Problem -> Emotion > logic > Action.
Emotional Vs Logical Buying Triggers:
Emotional
fear
desire
pain
status
Logical
Price
features
garantee
proof
People Buy with Emotions and justify it logically
Trust is also very important, think in a way that client trust you so he given you the project ,so to make a sale you would need to win his trust by following:
Value
consistency
Proof
and many other factors.
How to Identify Leads(=maybe Client) Intent:
Question asked by the Lead's
His behaviour(Seriousness)
Choosing wrong lead
Wastes Money
Time
the Lead
4. Paid lead generation
Lead through ads
Google/fb/tiktok/yt ads
News/hoardings/brochures
5. Warm Leads
The people who know you already
follower
email subscriber
6. Cold Leads
First time intraction so they might not be interested in your services.
Cold Email
Cold DMs
7.b2b b2c Leads
B2B = Buisness (Slow & High Value)
B2C = Clients (Fast & Volume Based)
High Tickets Vs Low Ticket Leads
Low Ticket = High Volume && Low Value $
High Ticket = low Volume && High Value $
Final TakeAway
Each lead type has its own use case
Smart Business uses mix
Identify Leads(his business and work align with your goal and pays you enough) so you don't get stucked.
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Notes: Lead Generation Video 3 (Client psychology & Buying intent)
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