2h • Notes 📝
Notes | Course: Lead Generation | Module 1&2
Lead generation
Finding potential customers, creating interest, and making them customers in future
Steps
1. Identity Audience
2. Grab attention
3. Create interest
4. Contact capturing
5. Nurturing lead
6. Make them ready for sales
Important Terms
Lead = Interest + Contact
Prospect = Qualified lead (ready to buy)
Customer = Who has paid
Marketing = Attract people and create interest
Sales = closing deals
Lead Generation= bridge between marking and sales
Step by step funnel
1. Find job post
2. Filter job
3. Sending proposal
4. Client reply
5. Chat
6. Call (option)
7. Close deal
8. Delivery
9. Review
10. Repeat
IMPORTANCE
1. Why Businesses Need Leads
• Leads = Future customers.
• Old customers eventually drop off.
• Rule: No leads = No sales = Dead business.
2. Why Income is Unstable Without It
• Client flow is random and unpredictable.
• Truth: No lead system = Zero control over your income.
3. High Earning Potential
• Lead generators directly bring in revenue.
• More sales generated = Higher pay for you.
• You are the source of the business's money.
4. High Market Demand
• Every business on earth needs sales.
• Result: Lead generation is an "evergreen" (always needed) skill.
5. Power for Freelancers
• You can prove your exact value with numbers.
• Allows you to charge via commissions or monthly retainers.
• Formula: Skill + Results = High income.
6. Agency Leverage
• Solves two problems: Gets clients for the agency and for the agency's clients.
• Leverage: One system = Multiple clients = Recurring income.
7. The Ultimate Growth Engine
• Leads are the fuel for scaling a business.
• Logic: Marketing + Leads = Fast Growth.
8. Who Needs This Skill?
• Agencies, coaches, startups, local businesses, and freelancers.
• Reality: A master lead generator is never out of work.
9. Highest Paying Industries
• Real Estate, Coaching, SaaS, E-commerce, Finance, Medical & Dental.
• Why they pay well: High-ticket services, high customer lifetime value, and high profit margins.
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Notes | Course: Lead Generation | Module 1&2
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