Four years ago, I was stuck in the exact freelancing loop everyone warns you about.
Sitting at my desk…
Refreshing Upwork…
Sending proposal after proposal…
Competing with 200 people for a $20 job…
And still getting rejected.
I remember one night sending 17 proposals back-to-back —
Not a single reply.
I wasn’t bad at my work.
I was just invisible in a platform flooded with thousands of people doing the same thing.
Lowball offers.
Race-to-the-bottom pricing.
Clients are treating you like a vending machine.
That’s when I decided:
“I’m done chasing clients.”
I quit Upwork.
I quit Fiverr.
And I bet everything on one platform:
LinkedIn.
Not because it was easy — but because it felt right.
And slowly… everything started to change.
Here’s exactly what I did differently this time:
1. I optimised my LinkedIn profile like a client magnet
Not a resume.
Not a job description.
A sales page for my services.
Clear headline.
Keyword-rich summary.
Client-focused case studies.
A story people could trust.
2. I created content consistently
Not random posts.
But valuable, relatable, problem-solving content my clients actually needed.
Tips.
Stories.
Lessons.
Before/afters.
Real experiences.
3. I engaged authentically
Thoughtful comments.
Human DMs.
Real conversations — not scripts.
I stopped “pitching.”
I started “connecting.”
The results?
Fast-forward to today:
✔️ 250+ clients closed
✔️ 80% of them reached out to ME first
✔️ High-ticket deals without bidding
✔️ Zero competition
✔️ Zero proposal spam
✔️ Zero platform dependency
Companies DM me saying:
“Saw your post about outreach — can we book a call?”
“Your content popped up today. Need your help ASAP.”
LinkedIn became the exact opposite of freelancing platforms:
I wasn’t one of hundreds.
I was the only choice.
Here’s the truth nobody tells you:
Upwork & Fiverr aren’t “bad.”
They’re just saturated.
LinkedIn and Instagram aren’t just platforms —
They’re personal branding engines.
And personal branding is the new currency.
Your profile is your storefront.
Your content is your marketing.
Your DMs are your sales calls.
When you build your brand, you stop chasing clients…
And they start chasing you.
If you want LinkedIn to bring clients to YOU, DM me so we can fix your LinkedIn and create a system that can bring you clients and create a strong personal brand.