8h • Notes 📝
Module 4 - Types of lead generation:
1- What is inbound lead generation?
Definition:
Jab leads khud chal k aap k pas aa jati hain Inbound Lead Generataion kehlati hen.
Kaise ati hen?
> Content se
> Social Media se
> SEO
> Referrals from already existing clients se
Simple:
> Lead apko dhoondti hai.
The more sources you will create the more inbound leads you will get/win. IG, YT and Skool content, and the more platforms you will use the more inbound leads you will win.
1st step is work on a platform where you can get many, many warm leads.
2- What is outbound lead generation?
Def:
Outbound lead generation is jab aap leads ko approach krty ho.
How?
Through:
> Cold Emails
> Cold DMs
> Calls
> Outreach
Simple:
You search lead yourself and send message.
3- Organic Lead Generation kia hoti hai?
Def:
Free traffic se aane wali leads ko organic leads bolty hen.
Sources:
> Instagram
> Youtube
> Linkedin
> Google Search
> FB
Note:
> Organic leads slow hoti hen
> Long-term strong hoti hen
It's a very good source and the world's most important lead source.
You nurture people’s trust.
4- Paid lead generation kia hoti hai
Def:
Paid leads = ads k through any wali leads
Platforms:
> Facebook Ads
> Google Ads
> TikTok ads
Ads on newspaper, billboards etc.
Note:
> You get fast results
> It consumers money resources.
5- What are Warm Leads?
> Apko already janti hen
> Apko trust krti hen
> Thora interest b hota hai
And they have a problem to get solved.
Example:
> Your followers
> Email Subscribers
6- Cold Leads kia hoti hen?
> Wo apko nhi janti
> Koi trust b ni hota
> First time contact
You dont even know whether if they need your work or not; and sometimes you have to put idea into their brain that through this work you will get your problem solved or goals met.
Example:
Sir Haroon approached a content maker on IG who did not even know that he/she can outsource his/her video content editing process, which can save him/her alot of time which can be used in making more content and more useful activities.
7- What's the Difference of B2B and B2C Lead Generation?
TypeTarget
B2BBusiness to Businesses
B2Cnormal customers. (Individuals)
Difference:
> B2B = Slow but carry high value
> B2C = Fast and volume based
8- HIgh-Ticket VS Low Ticket Leads ka Difference?
TypePrice RangeExample
HIgh Ticket High PriceCoaching, Real estate
Low ticketLow PriceCourses, Products
Rule:
> High Ticket= kam leads ziada paisa
> Low ticket = ziada leads, kam paisa
Module 4 Key Takeaways:
> Har type ka apna use hai
> smart businesses mix use krty hen
> Lead types samjh li = good results fastly.
Leads k businesses ko understand krna boht zaruri hai, wrna ap apna time aur pesa zaya kr sakty hen. Aya k unka business cash cow me fall krta hai ya stars me ya kia wo high performer stars category me aa sakta hai ya nhi. High performing business hi apky liay acha clients prove hoga.
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Module 4 - Types of lead generation:
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