10h • Notes 📝
Module 2 - Why lead generation is important Notes
Why Lead Generation Is Important
• Leads bring customers• Customers bring sales• Sales bring revenue and growth
Leads = Business Survival
• Without leads, business becomes unpredictable• No steady leads = no steady income• Lead flow keeps business stable
Earning Potential Increases
• Lead generation directly increases earning potential• Better leads = higher pay• More responsibility = more money
High Demand Skill
• If you are good at lead generation, you are always in demand• Businesses chase people who bring results• Skills + results create market value
Evergreen Career
• Lead generation is an evergreen skill• Every business needs customers• As long as businesses exist, lead generation exists
Agency Growth Model
• Agencies generate leads for clients• Agencies also generate leads for themselves• Marketing + lead generation = growth engine
Lead Generation Is Never Free
• Good leads cost money, effort, or skill• Either time, ads, or expertise is required• Free leads still require strategy and work
Commission & High-Ticket Opportunities
• Lead generators earn commissions• High-ticket clients = higher commissions• More qualified leads = more earnings
Everyone Needs Lead Generation
• Every business needs work• Every person wants income• Leads connect people with opportunities
Lead Scraping as a Service
• Lead scraping brings data• Clean data creates outreach opportunities• Outreach leads to clients• Clients pay for this service
Simple Truth
• No leads = no business• More leads = more sales• Better leads = better income
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Module 2 - Why lead generation is important Notes
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