23d • Notes 📝
Module 1 - What is lead generation Notes
What Lead Generation Really Is
• Taking customers to a business (e.g., a biryani wala)• Finding people who can buy• Creating interest in them• Connecting business with ready customers
Simple Example (Biryani Wala)
• Identify nearby hungry customers• Show them an offer or reason to try• Capture their contact (WhatsApp, call, form)• Send them to the shop• Business earns, you get paid
Attention → Interest → Action
• First grab attention• Then create interest• Then push towards action• This applies to online and offline marketing
What a Lead Is
• Interest + contact details• Name, phone, WhatsApp, email• Without contact, it’s not a lead
From Lead to Prospect
• Lead = interest + contact• Prospect = qualified lead• Qualified means:– Right customer– Right need– Right budget– Right timing
Lead Nurturing
• Not all leads buy immediately• Build trust through follow-up• Answer questions• Make them sales-ready
CRM & Contact Capturing
• Store leads in CRM• Track follow-ups• Track interest level• Avoid losing potential customers
Right Customer for Right Business
• Every business needs a different customer• Same lead doesn’t work for everyone• Ideal customer profile is necessary
Ideal Client Profile (ICP)
• Who they are• What problem they have• How urgently they need a solution• Whether they can pay
Asking the Right Questions
• What problem are you facing?• How soon do you need a solution?• What budget range are you in?• Who makes the final decision?
(As Haroon Bhai emphasizes: ask questions for everything)
Cover Letter / Outreach Mindset
• Don’t waste client’s time• Message should show value immediately• Show how you help their business grow• Not about you — about them
Hooks, Covers & Showreels
• Hook grabs attention• Cover makes them curious• Showreel proves capability• All three build interest fast
Lead Flow Summary
• Client aya• Interest generate kia• Contact detail li• CRM mein save kia• Follow-up kia• Business ko customer mila• Aap ne paise liye
Lead Generation = Sales + Marketing Process
• Lead generation is not just ads• It includes:– Attention– Interest– Qualification– Follow-up– Conversion
End goal: business generate karna
Offline Lead Generation
• Banners• Flyers• Word of mouth• Referrals• Local promotions
Offline also follows:Attention → Interest → Contact → Sale
More Leads = More Sales
• Zyada leads• Better filtering• Better conversions• More revenue
Quality + quantity = growth
Content Creation is Necessary
• Builds trust• Educates customers• Warms up leads• Makes selling easier
Content supports lead generation, it doesn’t replace it
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Module 1 - What is lead generation Notes
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