Mar 25 • Notes 📝
Marketing Funnels and Their Types
The Marketing Funnel (ToF, MoF, BoF)
1. ToF: Top of Funnel (Awareness)
- Goal: Reach new people and introduce your brand. They don't know you yet.
- Ad Type: Display Ads or Video (YouTube) Ads.
- Example: Someone searches for "how to stay fit." You show them a Video ad about your new Gym.
2. MoF: Middle of Funnel (Consideration)
- Goal: Educate people who are interested. They are comparing you with others.
- Ad Type: Search Ads with more detail or Remarketing Ads.
- Example: Someone searches for "best gym memberships near me." You show them a Search ad highlighting your 30% discount and modern equipment.
3. BoF: Bottom of Funnel (Conversion)
- Goal: Close the deal. These people are ready to buy now.
- Ad Type: Shopping Ads or Search Ads with "Buy" keywords.
- Example: Someone searches for "Join [Your Gym Name] online." You show them an ad that leads directly to the Sign-up/Payment page.
5
3 comments
Marketing Funnels and Their Types
powered by
skool.com/make-1k-5k-in-30-days-8449
Media Valley School is the fastest way to hit $1K/month with freelancing or agency work. Guaranteed.
Land your first $1K month in 30 days
Suggested communities
Powered by