18h • Notes 📝
Lecture 7 | Platform wise lead generation strategy.
Platform wise lead generation strategy.
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Instagram say leads kesy generate hoti hain.
System:
- Content > Attention
Ap content bnaty ho to logo ki attention ap ko milti hy
- Value > Trust
Value ap dyty ho to us say logo ka trust ap ko milta hy
- CTA > DM
Call to action ap dyty ho to us say ap k pass DMs aty hain, comments aty hain, phr un say ap engage krty ho or phir un ko apna client bna dyty ho.
Leads Type:
- Warm
Is liye ku k hamien who janty hain
- Relationship base.
Is liye k who hamara content deakh rahy hoty hain, hum un ko value day rahy hoty hain, or who hamary chahny waly bn rahy hoty hain ku k hum un ko value day rahy hoty hain, un ki help kr rahy hoty hain un ki life ki problem ko solve krny main.
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Facebook lead generation kis trha say kam kr rahi hoti hy.
Method:
- Groups main jawo.
- Pages main jawo
- Leads k ads chala rahy ho
Power:
- Local + interest targeting
- Fast volume leads, means bohat zyada leads ap utha skty hain.
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LinkedIn B2B leads generation ka system.
Process:
- Profile Optimization
- Targeted connections
- Value messages
- Follow up
Leads type:
- High value
- Decision makers
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YouTube say high intent leads kaisy aati hain.
Why YouTube works:
- Log waha pr problem ko search kr rahy hoty hain.
Flow:
Video post > Trust > Description/CTA > Lead
Leads type:
- Highly educated
- Buyer ready
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Google search based leads ku valuable hoti hain.
- User hud search kr k aata hy
- Intent already high hota hy
Example:
- best marketing agency near me
- lead generation service
Result:
- High conversion
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Upwork platform pr lead generation kesy hoti hy
System:
- Profile = Landing page ho gaya ye hamara
- Proposals = ye hamari Outreach ho gai
- Reviews = ye trust build krwa dyty hain.
Agr start main reviews nai hain to koi masala nai hy, ap start main outreach pr focus rakho, speed bidding pr focus kro, ap k pass jb clients aa jaien gy, to un say reviews lo, pr slowly ap k pass inbound leads aana start ho jaien gi, ap k reviews ko deakh kr k.
Lead type:
- Ready to hire
- Budget clear
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Har platform pr audience psychology ka frq.
Platform: Psychology:
Instagram. Emotions + Connections
Facebook. Community + Trust
LinkedIn Logic + ROI
YouTube Learning + intent
Google Problem solving
Upwork Hiring mindset
Rule:
- Platform badlo > mindset badlo
Jb bhi platform ko badlo, to apny kam krny ka treqa, un ko reachout krny ka tareeqa, apny words, apni positioning badal liya kro.
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Key takeaways:
- Har platform same trha say kam nai krta
- Audience k mindset ko smjho > leads improve ho gi
- Eik platform ko master kro > phir us ko expand kro
Aik platform ko master kro jaha pr warm leads hain, likewise Upwork, phir dosary platforms ki trf jawo. jb aram say team hire kr lo, bidder hire kr lo, phr baki chezo pr focus kro.
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Lecture 7 | Platform wise lead generation strategy.
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