Lecture 1 · Make $1k-$10k in 30 days

Lecture 1

What is Lead Generation.

Is video main hum ye sekhaien gy k what is lead generation. Sir nay is main ye bataya k unho nay apni life main jitna bhi pesa bnaya, who aya hy lead generation k dept say aya hy, bhlay say who content bna kr kisi k liye us k liye lead generate krny main us ki help ho rahi hy, ya upwork pr pitch kiya or us say who client aya or us ko kam deliver kiya or phr us say pesy kamaye, ya phr upwork pr client aya to who client kisi or ko outsource kr diya. Kisi bhi business ko lead generation ki zarorat hoti hy.

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What is Lead Generation:

New potential customers ko dhondna, un ka interest create krna, un ka contact capture krna ta k un ko future main customer bnaya ja sky.

Steps:

Audience Identify krni hoti.

1. Audience identify kro

2. Attention grab kro (online ya phr off line)

3. Interest create kro

4. Contact capture kro

5. Leads ko nurture kro.

6. Sales k liye ready kro.

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Agr hum is ko Upwork pr dekhien, to is main kis trha say audience ko identify krna hota hy, k main kon si niche main kon sa kw likh kr Upwork pr jobs ko dekho ga. Phr un ko kis trha say finalize ya filter out kro ga (job selection master class), yani kis trha k clients k sath hum nay kam krna hy, kis trha k clients k sath kam nai krna, long term ya short term kam krna hy, un ka interest kesy create krty hain offers bna k, kis trha sy un say kam ly kr un ko kam deliver kr k un say pesy ly lyty hain.

Lead k real matlab hota kya hy?

Lead = aik insan jo ap ki product ya services main interested ho or contact detail day shuka ho.

Sirf visitors ya followers leads nahi hoty

Lead = Interest + Contact info.

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Business terms main lead generation kya hoti hy? 5:50

System jisme business:

1. Attention grab krta hy

2. Interest create krta hy

3. Contact capture krta hy

Business main koi team content create kr raha hota hy or phir us ko post kr raha hota hy, kisi ki appointment ki team bhi bethi hoti hy, kisi ki website pr SEO ho raha hota hy, koi blog posts likh raha hota hy, ta k hamara ideal custome ki attention grab ho, who interest ko show kry ap ki product ya service k andar, or phr ap say contact kr k ap k sath who business kry.

> Simple, potential buyers ko systematically business k samany lay kr anaa and phir un ko close kr lyna

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Lead, prospect and cutomer main kya frq hy

Terms. Meaning. Example.

Lead. Interested + contact Form fill kiya

Prospect. Qualified lead (budget bhi Intrest bhi ho and ready to buy bhi ho.

bta diya, need, intent

Customer. Paise day chuka hy. Product/service kharid chuka hy

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Lead generation marketing hy ya sale.

Ye sary aik hi process k different different stages k different different nam hain, For example agr hum apny liye clients lana chaty hain or leads generate krna chata ho to hum sb say pehly ye deikhien gy k kis trha ki leads kaha say generate kro, un ka data uthawo gay, un ko reach out krien gay, un ko lay kr aien gay, un say batien karien gay and then un ko sale kein gay. ye pora ka pora process hay or end goal ye hay k apni product ya services user ko dyna, un ko value deliver hoi, or un say value ly li in terms of money.

- Marketing: log attract krty hain or interest create krty hain

- Sales: logo ki deal close krny main help krti hy

- Lead generation: Marketing and sales k beach ka bridge hy.

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Online and offline lead generation ka difference.

- Online: social media, ads, email, website

- Offline: referrals, events, calls, walk ins, word of mouth

- Rule: Jaha attention hy, waha lead hy.

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Lead generation ka role business growth main.

- Leads = Business ka fuel “ agr business k pas leads hi nai to who business chaly ga kesy

- Zyada Leads = ka matlab zyada sales k chances.

- Stable leads = Predictable growth “ agr hamary pass 100 leads hain or un ko aram say agr hum convert krna start krien, to us ki predictable growth zyada ho gi, bajay is k jis k pass leads hain hi nai. Isi trha say agr 2 freelancers hain or un main say aik k pass zyada leads hein to us ki growth ko hum predict kr skty hain bajaye us freelancer k jis k pass leads hain hi nai.

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Leads ki bina businesses ku fail ho jaty hain.

- Sales pipeline empty

- Revenue unpredictable

- Panic discounts lyny ya dyny prty hain

- Wrong clients accepts krny prty hain, or phir hum ajeeb say clients k sath kam krny pr majboor ho jaty hain.

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Step by step funnel.

- Job post milna

- Job filter krna

- Proposal bhejna

- Clients reply