14d • General discussion
Ideal Client Avatar (ICA) | The Part Most People Skip
Zyada log ICA ko sirf ek exercise samajh kar bana lete hain.Age, location, job… bas.Lekin jab tak aap client ke dimaag ke andar nahi jaate, ICA ka koi faida nahi hota.
Main ICA ko 4 cheezon se samajhne ki koshish kar raha hoon:
1️⃣ Pain (Jo client roz feel karta hai)
Yeh sirf problem nahi hoti, yeh daily frustration hoti hai.Example: kaam manual hai, time waste ho raha hai, system messy hai aur client mentally thak chuka hai.
2️⃣ Desire (Jo client secretly chahta hai)
Client sirf solution nahi chahta, woh peace of mind chahta hai.Less chaos.More control.Aur cheezon ka smooth chalna without micromanaging.
3️⃣ Fear (Jo decision lene se rokti hai)
Fear yeh hota hai:“Paisa laga diya aur kaam na hua to?”“Freelancer samajh na paya to?”System aur complicated na ho jaye?”
Yahin par trust sab se zyada matter karta hai.
4️⃣ Buying Triggers (Jo action lene par majboor karte hain)
Buying tab hoti hai jab:• pain limit cross kar jaata hai• time ya paisa zyada waste ho chuka hota hai• ya koi clear example / case study click kar jaati hai
Urgency pain se aati hai, features se nahi.
Mujhe yeh realize ho raha hai ke jab tak aap client ki pain language mein baat nahi karte,aap ka solution chahe kitna bhi acha ho invisible rehta hai.
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Ideal Client Avatar (ICA) | The Part Most People Skip
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