Ideal client avatar means aapka dream customer ki clear picture.
Isme hum yeh sochte hain:
- Wo admi/aurat kaun hai? (age, gender)
- Kahan rehta hai?
- Kya karta hai? (job, business)
- Uski problem kya hai?
- Wo kya chahta hai?
- Kitna paisa kharch kar sakta hai?
- Online kahan zyada time spend karta hai?
Jab aap apna ideal client avatar clear bana lete ho, to:
- Marketing easy ho jati hai
- Right audience milti hai
- Sales zyada hoti hain
Example:Agar aap skincare brand ho, to ideal client avatar ho sakta hai: “25 saal ki working girl, jisko acne problem hai, Instagram use karti hai aur quality skincare pe paisa kharch kar sakti hai. sir mere observation thek hai ?