Google Ads Quality Score Breakdown | My Notes

The Quality Score is a rating from 1 to 10 that Google gives your ads. It is made up of these three parts:

1. Landing Page Experience (39%)

What it is: How good your website is after a user clicks the ad.
Goal: Your page should load fast, be easy to use on mobile, and have exactly what the user was looking for.

2. Expected CTR (39%)

What it is: "CTR" stands for Click-Through Rate. It is Google’s prediction of how likely people are to click your ad.
Goal: Write catchy headlines so more people feel like clicking.

3. Ad Relevance (22%)

What it is: How closely your ad matches what the user typed in the search bar.
Goal: If someone searches for "Red Shoes," your ad should specifically talk about "Red Shoes," not just "Clothes."

Why does this matter?

Higher Score = Lower Costs: If your score is high, Google charges you less money per click.
Better Position: Your ad will show up higher on the page.
Key Focus: Focus most on your Landing Page and CTR, as they carry the most weight (39% each).

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