Do's and don't of LinkedIn
✅ 10 DOs on LinkedIn (If You Want Real Results)
1️⃣ Optimize Your Profile Fully
Professional photo, keyword-rich headline, strong summary + clear CTA.
Your profile = your sales page.
2️⃣ Post Consistently (2–5x/week)
Tips, insights, stories, carousels, videos — stay visible, stay valuable.
3️⃣ Engage Actively
Thoughtful comments > random likes.
Comments grow your reach faster than posts.
4️⃣ Personalize Every Outreach
Mention something from their profile.
This alone boosts accept rates by 50%.
5️⃣ Use Native Content
Carousels, polls, text posts, videos.
LinkedIn boosts what keeps people on the platform.
6️⃣ Use Keywords + 3–5 Hashtags
Help the algorithm understand who you are and who should see you.
7️⃣ Build Social Proof
Recommendations. Endorsements. Case studies.
People trust people others trust.
8️⃣ Turn On Creator Mode
If you post consistently, this boosts discoverability.
9️⃣ Analyze What Works
Check analytics — double down on what performs.
🔟 Network Strategically
Use filters. Connect with your ICP.
Relationships > random connections.
❌ 10 DON’Ts on LinkedIn (They’re Killing Your Growth)
1️⃣ Don’t Send Generic Messages
“Hi, I’d like to add you to my network…” = deleted.
2️⃣ Don’t Only Post Self-Promo
80% value, 20% offer.
Otherwise… people mute you.
3️⃣ Don’t Use Too Many External Links
LinkedIn hates sending traffic away.
4️⃣ Don’t Ignore Mobile Optimization
Most people read on mobile.
Keep videos short, posts clean.
5️⃣ Don’t Leave Your Profile Incomplete
Missing sections = missed opportunities.
6️⃣ Don’t Use 10+ Hashtags
Looks spammy.
3–5 is enough.
7️⃣ Don’t Be Inconsistent
No activity = no visibility.
8️⃣ Don’t Write Like Your Resume
Talk like a human, not like a corporate PDF.
9️⃣ Don’t Forget to Follow Up
Conversations build trust.
Silence kills momentum.
🔟 Don’t Ever Buy Followers or Endorsements
Fake = banned + zero credibility.
If you want my personal checklist that helped my clients land meetings, jobs, and clients...
Comment CHECKLIST and I’ll send it to you.
Or DM me PROFILE for a free LinkedIn audit — I’ll tell you exactly what’s stopping your growth.
#linkedin #freelancing #contentstrategy
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Usman Ahmed
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Do's and don't of LinkedIn
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