5h • Notes 📝
Buyer Psychology & Buying Intent.notes
🎯 Is Process ka Main Objective
Is module ka aim yeh hai ke hum client ko itni professional aur positive handling dein ke client ke mind mein humare liye trust + comfort develop ho jaye.
Jab feeling positive hoti hai, buying decision easy ho jata hai.
1️⃣ Awareness-Based Leads kya hoti hain?
Awareness-based leads wo hoti hain:
Jo sirf apni problem ko mehsoos karti hain
Lekin solution unko clear nahi hota
🔹 Aisi leads ko handle karna thora challenging hota hai
🔹 Har lead ko same pitch nahi di ja sakti
Lead Types samjhein:
Problem aware, solution unclear → Difficult leads
Problem aware + solution aware → Easy leads
Jin logon ko apni problem ka solution ka idea hota hai,
wo:
Aapki advice ko value dete hain
Aapki offer ko zyada easily accept karte hain
2️⃣ Emotional vs Logical Triggers
Sales mein:
Emotional triggers se zyada
Logical triggers ka use karein
💼 Kyun? Kyun ke logical points professionalism show karte hain.
✔ Examples of Logical Triggers:
Pricing clarity
Offers & packages
Clear process
Results & outcomes
👉 Emotional pressure dena avoid karein.
3️⃣ Trust kaise build hota hai?
Trust koi aik cheez se nahi banta,
yeh multiple actions ka result hota hai:
🔹 Consistency
Replies late na hon
Client ko feel ho ke aap serious ho
🔹 Proof provide karein
Jo service client chahta hai
Us se related samples, results, ya experience share karein
🔹 Value add karein
Client se uski problem detail mein poochain
Usko guide karein
Help karein even before selling
4️⃣ Buying Intent kaise identify karein?
Client ka buying intent tab clear hota hai jab wo:
Price poochta hai
Demo ya sample demand karta hai
Timeline discuss karta hai
👉 Yeh signs hotay hain ke client serious hai aur buy ke qareeb hai.
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Buyer Psychology & Buying Intent.notes
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