2d (edited) • Workshops & Webinars 💻
3rd Assignment Carousel/video
Brand: Kalamkaar
📖 1. Research Phase
🟣Kalamkaar.com par jao aur unka Instagram check karo or Kalamkaar ka ICA smjho or Ap apna ICA create kro Kalamkaar k ly
📍 3. The ICA (Ideal Customer Avatar)
Ye wo "Kaun" hai jis k liye aap design kar rahay ho. Is profile ko zehan mein rakho
🛠️ 4. Your Task 📝
🟣 Goal
Kalamkar ka ICA bnana h apko apni ak video/carousel m complet ICA show krwana h.
........ Tip ....
✅ The "Authority" Carousel (5-6 Slides)
🟣 Goal: 100-ghantay ka kaam aur mehnat dikha kar "Trust" built kasy hoga
✅ The "Direct-Lead" Story
✅ CTA: Hum sirf 5 custom orders letay hain. DM karein 'LEGACY' private catalog k liye. (Add your own CTA ) (visual whatever)
🟣 Goal: FOMO create krn right now unki posts m Urgency trigger ni h.
📋 5. Guidelines for color combo
✅ Visuals: Dark aur moody lighting (Chiaroscuro style).
🟣 Bright white backgrounds use nahi karne.
🟣 Typography: Serif fonts (Playfair Display) + Clean Sans-serif (Montserrat).
✅ Colors: Gold, Charcoal, Dark Wood, aur Ivory, Or khd sy creative color use krn
🟣 Sastay/Chamkeelay colors use nahi karne.
✅ Language: Bespoke, Investment, Curator, Heritage jaisay words use karein. Sale, Cheap, Discount Mt use krn it looks like selling.
🏆 6. The End Goal
🟣 Jitni value ap add kr skty hn krn
Goal yh h k hmara target High-Ticket clients handle ko ak acha kam dyna h
🟣 ICA kasy creat hoga kasy judge krty hn yh sekh lyn gy
Design sirf likes k liye nahi, Dollars k liye karo. 💼🔥
🧠 STRATEGIST’S OVERVIEW
✅ ye sirf design test nahi hai balkay ye ek Business Simulation hai.
✅ Hamein paisa generate kar k dena hai
✅ Kalamkaar ki ak post or apki edit ki hui post m COMMON sirf apka research ICA
✅ Luxury Psychology: Buyer (Legacy Titan) status ko dekhta hai.
✅ Design 'Expensive' lagna chahiye. Fazool (clutter) na ho.
✅ Minimalism use karo.
✅ The Workflow: Pehlay wood textures ko feel karo.
✅ Carousel mein mehnat, paseena aur detail dikhao taakay price justify ho.
✅ Story aisi ho k scroll ruk jaye.
✅ The ROI Goal: Hamein LEADS chahiye, likes nahi.
🟣 Design tab kamyab hai jab koi "Price" poochnay k liye DM karay.
✅ Final Check: Apnay aap se poocho
🟣 Agar main karorpati hoti, toh kya main is post ko dekh kar 10 Lakh kharch karti???
Agar jawab 'Nahi' hai, toh dobara behtar banao.
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3rd Assignment Carousel/video
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