5d • General discussion
Amazon Reduces Fees Across EU | Starting January 5, 2026
Great news for Amazon sellers, Major fee reductions are rolling out earlier than planned.
Key Updates:
Referral Fee Cuts:
Home Products: 15% to 8% (items ≤£20/€20)
Pet Clothing & Food: 15% to 5% (items ≤£10/€10)
Grocery & Supplements: 8% to 5% (items ≤£10/€10)
FBA Fee Reductions: Extended low price FBA rates now cover products up to £20/€20, saving an average of £0.40/€0.45 per unit.
Deal Fee Caps Lowered: Best Deals & Lightning Deals capped at
UK: £200
Germany: €300
France, Italy, Spain: €100
This builds on December's fee reductions (avg. £0.15/€0.17 per unit) and comes into effect 3 weeks early to support sellers in 2026.
Use Amazon's Revenue Calculator and Profit Analytics to see how this impacts your margins.
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Amazon Reduces Fees Across EU | Starting January 5, 2026
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