AI UGC ADS – Day 5 : Hook Writing Mastery\
🎯 Goal of the day:Today was all about mastering the first 3 seconds of an ad — the Hook. I learned that if the hook fails, the whole ad fails. The hook decides whether someone keeps watching or scrolls away.
🔎 What I did
I studied 12 powerful hook formulas that are designed to stop scrolling and trigger emotions like curiosity, pain, urgency, or hope.
The 12 hook formulas were:
• Question
• Shocking Stat
• Bold Claim
• Before–After
• Negative Hook
• Curiosity Gap
• Direct Address
• Personal Story
• Controversial
• Urgency
• Social Proof
• Pattern Interrupt
For each formula, I understood how it works psychologically and why it forces attention.
For example:
Question Hook
“Why won’t my acne disappear?”→ Makes the viewer answer in their head and stay to find out.
Bold Claim
“This cleared my acne in 7 days.”→ Promises a specific result and creates hope.
Negative Hook
“Stop popping your pimples.”→ Feels direct and calls out a common mistake.
Controversial
“Most acne products don’t work.”→ Creates tension and curiosity.
After studying the formulas, I used the same product from Day 4: Acne Treatment Serum.
I wrote 20 hooks, each under 10 words, using different formulas .Then I tested them by reading them out loud and asking: “Would this make me stop scrolling?”
🏆 Top 5 Ranked Hooks & Why They Work
- Stop popping your pimples... Direct, personal, and calls out a common mistake.
- Unpopular opinion: Most acne products suck. Bold and controversial — creates curiosity.
- I used to hide my face. Emotional and relatable — builds connection fast.
- Most people treat acne the wrong way. Creates doubt and makes viewers question themselves.
- This cleared my acne in 7 days. Specific result + timeframe = strong promise.
💡 What I learned
• Hooks are not just sentences — they are psychological triggers.
• The first 3 seconds carry the entire ad.
• Good hooks are short, bold, emotional, and specific.
• Bad hooks sound generic and safe.
• Writing hooks forces you to think like a strategist, not just an editor.
I also realized that emotion beats information in the beginning. The goal of a hook is not to explain... it is to create tension so the viewer wants to know more.
✅ Tasks completed
• Studied 12 hook formulas
• Analyzed examples for each
• Wrote 20 hooks for Acne Treatment Serum
• Ranked top 5 with explanation
• Understood psychological triggers behind scroll-stopping ads
🚀 Day 6 Takeaway
Today I learned that attention is earned in seconds. If the hook is weak, nothing else matters.
Mastering hook writing is mastering attention — and attention is everything in AI UGC ads.
Next, we move to avatar creation and start bringing these scripts to life visually.