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7h • Notes 📝
Abhi Buyer Psychology and Buying Intent k Notes Save kren
▶️ 𝗧𝗵𝗲 𝗖𝗼𝗿𝗲 𝗼𝗳 𝗕𝘂𝘆𝗲𝗿 𝗣𝘀𝘆𝗰𝗵𝗼𝗹𝗼𝗴𝘆
𝟭. 𝗘𝗺𝗼𝘁𝗶𝗼𝗻 𝗼𝘃𝗲𝗿 𝗟𝗼𝗴𝗶𝗰: Understanding the mindset of your potential client is the secret to closing deals. Most people buy based on how they feel in the moment, then use logic to back up that decision later.
𝟮. 𝗧𝗵𝗲 𝗗𝗲𝗰𝗶𝘀𝗶𝗼𝗻 𝗝𝗼𝘂𝗿𝗻𝗲𝘆: A typical buyer moves through a specific cycle: Problem, Emotion, Logic, Action.
𝟯. 𝗘𝗺𝗽𝗮𝘁𝗵𝘆 𝗠𝗮𝘁𝘁𝗲𝗿𝘀: To win, you must become emotionally intelligent and think from the client's perspective.
▶️ 𝗧𝘆𝗽𝗲𝘀 𝗼𝗳 𝗔𝘄𝗮𝗿𝗲𝗻𝗲𝘀𝘀-𝗕𝗮𝘀𝗲𝗱 𝗟𝗲𝗮𝗱𝘀
𝟭. 𝗧𝘆𝗽𝗲-𝟭 (𝗗𝗶𝗳𝗳𝗶𝗰𝘂𝗹𝘁 𝗟𝗲𝗮𝗱𝘀): These people know they have a problem but don't know the solution yet. They are harder to close because you have to educate them.
𝟮. 𝗧𝘆𝗽𝗲-𝟮 (𝗘𝗮𝘀𝘆 𝗟𝗲𝗮𝗱𝘀): These people know both the problem and the solution. They are ready to hire, you just need to show them, why you are the right fit.
𝟯. 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆: You must create different content and communication tactics for both types to attract them effectively.
▶️ 𝗘𝗺𝗼𝘁𝗶𝗼𝗻𝗮𝗹 𝘃𝘀 𝗟𝗼𝗴𝗶𝗰𝗮𝗹 𝗧𝗿𝗶𝗴𝗴𝗲𝗿𝘀
𝟭. 𝗩𝗮𝗹𝘂𝗲 𝗙𝗶𝗿𝘀𝘁: Never make your audience feel "afraid" just so you can sell to them. Always provide genuine value first.
𝟮. 𝗕𝘂𝗶𝗹𝗱 𝗜𝗻𝘀𝘁𝗮𝗻𝘁 𝗧𝗿𝘂𝘀𝘁: Show your price and proof of previous results immediately to satisfy their logical side.
𝟯. 𝗧𝗵𝗲 𝗚𝘂𝗮𝗿𝗮𝗻𝘁𝗲𝗲: Offer a 100% value guarantee for solving their problem to remove the fear of "buying wrong."
𝟰. 𝗔𝘃𝗼𝗶𝗱 𝗢𝘃𝗲𝗿-𝗘𝘅𝗽𝗹𝗮𝗶𝗻𝗶𝗻𝗴: Don't bore high-level clients with basic things, or you will lose their interest quickly.
▶️ 𝗜𝗱𝗲𝗻𝘁𝗶𝗳𝘆𝗶𝗻𝗴 𝗛𝗶𝗴𝗵 𝗕𝘂𝘆𝗶𝗻𝗴 𝗜𝗻𝘁𝗲𝗻𝘁
Body Language & Source: Pay attention to where the lead came from and what specific questions they are asking.
Signs of a "Ready" Buyer:
1. They ask for a snippet or sample of your work.
2. They ask, "When can we start the project?"
𝗧𝗵𝗲 𝗚𝗼𝗹𝗱𝗲𝗻 𝗥𝘂𝗹𝗲: When you find a lead ready to buy, perform a direct sell and grab the opportunity.
▶️ 𝗧𝗵𝗲 "𝗖𝗮𝘀𝗵 𝗜𝘁" 𝗙𝗼𝗿𝗺𝘂𝗹𝗮
1. Identify the right person (the buyer).
2. Reach them at the right time and place.
3. Use the right psychology in your talk.
And! You will cash and turn them into lead.
📌 𝗖𝗵𝗲𝗲𝘁𝗮𝘆 𝗼𝗿 𝗖𝗵𝗲𝗲𝘁𝗶𝗼𝗻 𝗸 𝗹𝗶𝘆𝗲 𝗚𝗼𝗼𝗴𝗹𝗲 𝗗𝗼𝗰 𝘀𝗮𝘃𝗲 𝗸𝗿 𝗹𝗲𝗻:
Miltay hn ek Choti c Break k bad InshAllah
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Abhi Buyer Psychology and Buying Intent k Notes Save kren
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