Turning a Simple Observation into a Business Connection
Hello Creators,
I was out filming a pilot for my latest series, A Year in Platt Fields. It might seem small, but I spotted a bin cover by the lake from a company called Earth Anchors. These covers prevent litter from blowing into the water, and the company name was engraved on it.
I checked their website and noticed they had no video content, which is surprising given how visible and essential their products are – they also make signposts and way markers for footpaths.
I decided to feature them in my video and sent them an email, hoping they might get involved with the series.
I thought this would be useful to share because you can adapt this as a template for your own local features – a simple way to contact businesses while creating valuable content for your projects.
Take a look:
Hello Earth Anchors,
I’m Vicky, a videographer currently filming a long-term documentary series called A Year in Platt Fields.
While filming this week, I captured some great footage of your bin covers by the heart-shaped lake. They look fantastic, and I know the Friends of Platt Fields worked hard to get them installed. It’s great to see them making a difference in the landscape.
You can see the shot in my pilot here at 18:20 mins. https://www.youtube.com/watch?v=GQGc9hWxD20
I’m looking for a brand partners to sponsor the series. Rather than traditional ads, I want to feature the infrastructure that makes the park work. I think this is a great fit for Earth Anchors because:
  • Real-World Proof: It shows your products in a busy urban park, proving they handle the elements and the public.
  • Targeted Reach: The series will be followed by the people who commission your products: Council officers, Parks Managers, and "Friends of" community groups across the North West.
  • Content Assets: You would be welcome to use the high-quality footage of your products for your own website, LinkedIn and social media channels.
I noticed your website features catalogue photography. High-quality video is a natural next step: it's a much more immersive way to show your products in a real-world setting.
I have a long background in video sales and I produce content specifically designed to get results with a B2B audience - in this case, the clients who commission your products.
Would you like a quick chat or to see a one-page proposal on how this partnership could work?
All the best,
Vicky Video
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Vicky Duncalf
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Turning a Simple Observation into a Business Connection
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