How to Build Local Partnerships by Spotting What Others Miss
Hello Creators,
Want to know how to start building your local presence and making profitable partnerships? Here's a live example.
If you're new to my story, I've been making local videos, with great effect, for ten years, but since I moved to Manchester, I haven't pushed the project. So we're working through this course in real time together, and I want to share a nice little local win.
A few days back, I was at a gig for a band who hadn't performed for thirty years. It was in a small local hall. At the gig, I noticed this historic venue had a new co-working incentive, funded by the government. The 120 year old venue is located in a fabulous vibrant area of Manchester, famous worldwide for its street art.
Now I suffer terribly from isolation, working from home, and I realised if I were to start co-working, and making videos and streaming from this community venue, it would raise my profile, and hopefully get a stack-load of footfall for the hall.
It's very early days yet, but to show I mean business, I made a demo video for the band (which could also result in a commision one day, as their star rises) showed it to the venue owner, and with a bit of luck, I'll be working from this cosy hall, able to use their blazing hot wifi, and piggybacking my local presence right in the thick of a newsworthy regeneration project.
I shall see whether the venue owner will be willing to swap co-working for free video, as we will both benefit immensely. He gets free footfall videos, I get a high visibility base to work from, with a natural story arc. Plus I get access to fellow freelancers who may need video, and access to the local shops and venues in the town.
Wish me luck!
This is what Local Creator Cashflow is all about. Building trust on a hyper-local scale and working outwards from there. Rather than losing yourself in the millions of creators on Youtube and TikTok, you're establishing a powerful local voice, gaining trust, and winning videography / reels commissions right on your doorstep.
Take a look at the video I made for the band (on my iPhone).
What local projects and venues could you piggy back onto?
Any questions, any help with strategy, I'm all ears.
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How to Build Local Partnerships by Spotting What Others Miss
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