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1d (edited) • 👂 DDM Members
Perrier c'est fou !
("Perrier—it's crazy!") has become one of the most famous and memorable taglines in the history of French advertising
Perrier sparkling water originates from Vergèse, near Nîmes, about 130 km from Alba-la-Romaine. Perrier with bubbles makes the water . Serve well chilled!
Key dates
1898: Louis Eugène Perrier becomes the owner of the spring
1970: Launch of the slogan "Perrier, c'est fou!"
1976: Perrier sets out to conquer the United States
2013: Perrier celebrates its 150th anniversary
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Perrier c'est fou !
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