Sales mastery
Vol 1
Making $141,000 as a master salesman
Going door to door
Use this game.
Don’t bootleg me
And try to teach it
I used this in my door to door days
With the roofing
And my little brother is using this system plus more
For his new career selling solar
(Oh salesmen, selling solar can make $1 million dollars a year also if you didn’t know bro. Because it’s new and riding the trend)
A short note:
• Smile (when you first see him or her) the prospect +
• Be Positive + Be Enthusiastic and Excited about everything you are saying +
• Keep in mind that you are going to be corny today (making a sale is not about being cool)
Actually you have to let the prospect believe he is cool or in the club for making the decision and
use that as part of the logic after they have bought from you shake their hand and SAY "Welcome
to the club" or "Lets get rich together" with a big smile. Or you can be laid back after the sale. But
DO NOT be cool during the sale. Stay Positive and be cool when you get home.
• Get and hold Eye contact (non distracting eye contact) for the whole presentation +
• Present Right where you are Dont wait! +
• Be prepared always have your stuff in your off hand (most people its left hand) +
• Keep your right hand empty to Give a firm trusting hand shake (not a cool thing) a long lasting
firm handshake but not so long that its creepy. With someone that you find quick make the hand
shake firm but rather quick and non chalant. +
• Make a friend +
• Ask questions about him or her outside of the sale (ask about their reguar life and their goals in it,
ask about their kids findout what may be important to them. Compliment them often +
• Its okay to let your prospect believe or to even tell that that he is smarter than you +
• Ask his or her name and use it as often as you can (use his or her name in conjuction with the
different stories you heard from their answers to the questions that you asked him or her.)
• Talk about what his or her life will be like with this new result. Talk of the destination dont really
talk much about the journey!
• The only thing on your mind is your goal and vision how each person will say yes to you in their
on way before talking to them.
• Talk to them as you are expecting the yes. Always expect for everyone to tell you yes.
• Be sold on what you are selling or do not sell it. If you wouldnt buy it and at the price dont sell it,
keep looking for a better deal for your customers.
• The only thing on your mind should be "what do I have to do to get you into this deal today."
• And no be backs, think it overs or laters. Everything is today and today only. But dont tell them
this, the more you talk to each prospect the more likely it is that they will buy from you.
And
Your notes contain timeless principles for door-to-door sales. Here’s how I would refine and enhance them for clarity and impact, while preserving your original energy and approach:
1. Approach with Positivity and Enthusiasm
• Principle: Your energy sets the tone for the conversation.
• Refinement: Start with a genuine smile, and let your excitement radiate naturally. People mirror energy, so your enthusiasm will encourage them to engage positively.
• Tactical Tip: Before knocking, take a deep breath, smile to yourself, and mentally affirm: “I’m here to help this person make their life better.”
2. Don’t Be Cool—Make Them Feel Cool
• Principle: People buy emotionally, not logically, so focus on making them feel like joining your “club” is the best decision they’ll make today.
• Refinement: Use phrases like “You’re making a smart move,” “You’re ahead of the curve,” or “This is what the savvy folks are doing in this neighborhood.”
• Tactical Tip: After they buy, lean into camaraderie with lines like “Welcome to the club!” or “You’re part of the future now!”
3. Build Trust Through Eye Contact and Body Language
• Principle: Trust is built through consistent, focused eye contact and open body language.
• Refinement: Match their energy while maintaining a steady, approachable demeanor.
• Tactical Tip: Practice a firm but friendly handshake before each outing and mirror their body language subtly during the conversation to build rapport.
4. Always Be Prepared
• Principle: Confidence comes from being ready for anything.
• Refinement: Keep your materials organized and accessible in your off-hand (left for most people), leaving your dominant hand free for gestures or handshakes.
• Tactical Tip: Double-check your bag before heading out. Are all forms, brochures, and tools ready? A professional appearance reinforces trust.
5. Make a Friend First
• Principle: People are more likely to buy from someone they like and trust.
• Refinement: Start by asking open-ended questions about their life, goals, and family. Listen actively, and weave their responses into the conversation.
• Tactical Tip: Use a simple script to open:
• “Hi, [Name]! I noticed [specific observation about their home or yard]. How long have you lived here? It seems like a great place!”
6. Compliments Create Connection
• Principle: A genuine compliment disarms people and opens the door to rapport.
• Refinement: Look for something authentic to compliment—well-maintained lawn, their car, or even their smile.
• Tactical Tip: Always tie your compliment back to the conversation: “You seem like someone who cares about the details; that’s why I think solar would be a perfect fit.”
7. Make Them Feel Smarter
• Principle: Everyone likes to feel they’re making a smart, informed decision.
• Refinement: Position your product as the “obvious” choice for someone as savvy as them. Let them feel like they discovered it on their own.
• Tactical Tip: Say, “You’re asking great questions. Most people don’t even think to ask that, but it shows you really know your stuff.”
8. Talk About the Destination, Not the Journey
• Principle: Focus on the results your product will bring, not the technical details.
• Refinement: Paint a vivid picture of their life with the solution in place: lower bills, energy independence, and peace of mind.
• Tactical Tip: Use phrases like, “Imagine never worrying about another electric bill,” or “Picture yourself in five years, enjoying the savings and security solar provides.”
9. Expect a Yes
• Principle: Confidence is contagious. Assume the sale, and people will follow your lead.
• Refinement: Phrase questions in a way that assumes agreement. For example, instead of “Would you be interested in this?” ask, “When would be a good time to get this started?”
• Tactical Tip: After presenting the benefits, say, “This makes sense, right?” to prompt a nod of agreement.
10. Overcome Objections Early
• Principle: Most objections stem from fear, confusion, or a lack of trust. Address them before they arise.
• Refinement: Build trust by preemptively tackling common concerns (e.g., cost, reliability). Use storytelling to show how others have overcome similar worries.
• Tactical Tip: Memorize this structure for handling objections:
• Acknowledge: “That’s a great question, and I hear that a lot.”
• Empathize: “I totally understand why you’d think that.”
• Answer: “Here’s what we’ve found…”
11. Make Today the Only Day
• Principle: A sense of urgency drives action.
• Refinement: Without being pushy, make it clear that acting now is in their best interest.
• Tactical Tip: Use scarcity and time-sensitive incentives: “This promotion ends soon, and I’d hate for you to miss it.”
12. Stay Sold Yourself
• Principle: If you wouldn’t buy it, you can’t sell it convincingly.
• Refinement: Know your product inside and out. Believe in the value you’re offering, and let that confidence shine through.
• Tactical Tip: Before your shift, remind yourself of your product’s benefits and visualize your customers experiencing those benefits.
13. Leave a Positive Impression
• Principle: Even if they don’t buy today, leave them with a positive impression for future consideration.
• Refinement: End every interaction warmly, thanking them for their time and expressing genuine interest in their needs.
• Tactical Tip: Say, “Thanks for chatting with me. Whether now or later, I’d love to help when you’re ready.”
By refining these principles into actionable steps, you’ll create a door-to-door approach that is professional, personable, and highly effective. Would you like a custom script or checklist to bring these ideas into your daily routine?
And
Here are the common personality types a door-to-door salesperson may encounter, along with SOPs for building rapport and selling effectively to each type:
1. The Analytical (Logic-Oriented)
• Traits: Detail-focused, cautious, prefers data and facts over emotions, may ask many questions.
• Challenges: Slow decision-making, skeptical of emotional appeals.
• How to Build Rapport:
• Use precise facts and figures to back up your claims.
• Respect their need for time and information.
• Avoid pressuring; instead, present a logical case.
• SOP:
1. Be Prepared: Have detailed information ready, including charts, graphs, and performance metrics.
2. Ask Questions: “What are the most important factors for you when considering this?”
3. Reassure: Highlight warranties, guarantees, and risk-free aspects.
4. Close: Use logic-driven statements like, “Based on the data, this is the best decision for saving money and increasing home value.”
2. The Amiable (Relationship-Oriented)
• Traits: Warm, friendly, values relationships and trust, dislikes conflict or high-pressure tactics.
• Challenges: Avoids confrontation and may be indecisive.
• How to Build Rapport:
• Focus on personal connection and shared values.
• Be genuine, empathetic, and patient.
• Avoid overwhelming them with too much information at once.
• SOP:
1. Ask Personal Questions: “How long have you lived here? What do you love most about this area?”
2. Share Stories: Use testimonials from other friendly, relatable customers.
3. Focus on Benefits: Highlight how the solution improves their family life, community, or peace of mind.
4. Close: Say, “This is a great way to take care of your home and your loved ones.”
3. The Driver (Results-Oriented)
• Traits: Confident, goal-driven, decisive, impatient, values efficiency and results over relationships.
• Challenges: Can be dismissive or impatient with small talk or unnecessary details.
• How to Build Rapport:
• Be concise and to the point.
• Highlight results and ROI.
• Respect their time by avoiding fluff.
• SOP:
1. Lead with Value: Start with a bold statement, e.g., “This will save you $X per year starting immediately.”
2. Be Direct: Skip the small talk and focus on how the solution meets their goals.
3. Present Outcomes: Use phrases like, “This is what you’ll get,” or “Here’s how it solves your problem.”
4. Close: Ask, “When would you like to get this started?” to reinforce their decision-making confidence.
4. The Expressive (Vision-Oriented)
• Traits: Outgoing, enthusiastic, enjoys big-picture ideas and storytelling, less focused on details.
• Challenges: May lose interest in too many specifics or details.
• How to Build Rapport:
• Match their energy and enthusiasm.
• Paint a vivid picture of the future benefits.
• Keep the conversation lively and engaging.
• SOP:
1. Share a Vision: Use imaginative language, e.g., “Imagine no more electricity bills and a home powered by the sun.”
2. Tell Stories: Highlight success stories of others who have benefited from the solution.
3. Simplify Details: Focus on the big picture and avoid diving into granular data unless they ask.
4. Close: Use an enthusiastic tone, “This is the perfect fit for someone like you—let’s make it happen today!”
5. The Skeptic (Doubtful and Wary)
• Traits: Distrusting, cautious, often brings up objections, needs proof to overcome doubt.
• Challenges: May resist making a decision due to fear of being taken advantage of.
• How to Build Rapport:
• Be patient and empathetic.
• Provide credible evidence and testimonials.
• Avoid sounding pushy or overly rehearsed.
• SOP:
1. Acknowledge Concerns: “I completely understand why you might have questions about this.”
2. Provide Proof: Show customer reviews, certifications, or case studies.
3. Break Down Risks: Explain warranties, guarantees, and the ability to cancel or modify.
4. Close: Use a low-pressure approach, “Why don’t we try this, and if it doesn’t work, we’ll revisit?”
6. The Busy Bee (Time-Starved)
• Traits: Always in a hurry, distracted, values quick and efficient interactions.
• Challenges: Hard to get their attention, may rush to decline without hearing you out.
• How to Build Rapport:
• Respect their time and get straight to the point.
• Focus on convenience and time-saving benefits.
• SOP:
1. Use a Hook: Open with, “I’ll keep this short—I can save you time and money.”
2. Be Efficient: Present key points in 60 seconds or less.
3. Offer Follow-Up: Say, “I can leave this info with you and follow up when you have time.”
4. Close: Ask for a quick decision: “This takes just a few minutes to set up—shall we go for it?”
7. The Bargain Hunter (Value-Oriented)
• Traits: Cost-conscious, loves discounts and deals, focused on getting the best value.
• Challenges: May haggle excessively or undervalue premium offerings.
• How to Build Rapport:
• Emphasize affordability and long-term savings.
• Highlight the value of your offer compared to competitors.
• SOP:
1. Start with Savings: Lead with, “This will save you $X over the next Y years.”
2. Offer Comparisons: Show how your solution provides more value for the cost.
3. Highlight Incentives: Mention tax credits, rebates, or limited-time discounts.
4. Close: Use urgency, “This deal won’t last forever; let’s lock it in today.”
8. The Decision Delegator (Needs External Validation)
• Traits: Reluctant to make decisions alone, often needs input from a spouse, friend, or advisor.
• Challenges: Delays decisions until they consult someone else.
• How to Build Rapport:
• Help them feel confident in their choice.
• Offer tools or information they can share with others.
• SOP:
1. Encourage Them: “You’re making a great decision here.”
2. Provide Shareable Materials: Leave brochures or a summary they can show to others.
3. Follow-Up: Offer to speak directly to their spouse or advisor.
4. Close: Suggest scheduling a joint follow-up meeting to finalize.
Final Note on Application:
• Pre-Sale Preparation: Observe body language and conversational tone to identify the prospect’s personality type early.
• Dynamic Adjustment: Shift your approach mid-conversation if the prospect reveals traits from another type.
• Closing Rule: End every conversation with gratitude, regardless of the outcome.
Would you like me to help create customized scripts for these personality types or refine your opening pitch?
And
Here are 10 tailored opening pitches for each personality type, designed to build rapport, stimulate interest, and encourage action. Each pitch is paired with a Standard Operating Procedure (SOP) to maximize its effectiveness.
1. The Analytical (Logic-Oriented)
Pitches:
1. “Did you know the average homeowner in [neighborhood] saves $1,200 annually with solar? I’d love to show you how it works for your home.”
2. “You seem like someone who values efficiency. Can I show you a simple way to reduce your energy costs?”
3. “I have a cost-benefit breakdown for solar that’s specific to homes in your area—would you be open to taking a look?”
4. “I noticed your electric meter; did you know you can turn that into a money-saver instead of an expense?”
5. “With energy rates rising by 10% yearly, wouldn’t it make sense to lock in your costs now?”
6. “I work with homeowners like you to create energy plans tailored to your exact needs—want to see what that looks like?”
7. “Have you ever considered how solar panels can improve your home’s value? I have some interesting data on that.”
8. “If I could show you how to eliminate your energy bill in under 8 years, would you be interested?”
9. “You seem detail-oriented. Can I walk you through the numbers on how solar is a long-term investment?”
10. “I specialize in helping homeowners like you maximize their energy savings. Can we chat for a few minutes?”
SOP:
1. Prepare specific data about the neighborhood’s energy trends and costs.
2. Use visuals (charts, graphs) to make your points concrete.
3. Keep your tone professional and logical, avoiding overly emotional appeals.
4. After presenting, ask questions like, “Does that calculation make sense to you?”
2. The Amiable (Relationship-Oriented)
Pitches:
1. “Hi! I’m [Your Name]. How long have you lived here? This is such a great neighborhood.”
2. “I noticed your garden—it’s beautiful! Have you thought about how solar could help you lower your bills and put more money into your hobbies?”
3. “You seem like someone who cares about their home. I’d love to share how solar could make it even better.”
4. “I was just speaking to your neighbor about solar, and they mentioned how friendly this community is. Do you have a few minutes to chat?”
5. “Hi! I’m helping families in the area save money with solar. Can I ask what’s most important to you when it comes to your home’s energy?”
6. “I noticed the kids’ toys outside—are you looking for ways to reduce your family’s expenses long-term?”
7. “I love talking to homeowners about making their lives easier. Have you ever considered solar?”
8. “You seem like someone who values reliability—can I show you how solar makes your home more self-sufficient?”
9. “Your neighbors have been raving about the savings they’ve seen with solar. Can I show you how it works?”
10. “I’m here to help people like you save money and make their homes more efficient. Do you have a few minutes?”
SOP:
1. Start with warm, genuine compliments about their home or neighborhood.
2. Focus on how solar benefits families and improves their daily lives.
3. Avoid rushing—give them time to process and feel comfortable.
4. Use relatable stories about others in their community.
3. The Driver (Results-Oriented)
Pitches:
1. “I can show you how to save $1,000 a year starting today—interested?”
2. “You strike me as someone who likes getting results. Can I show you how solar delivers guaranteed savings?”
3. “I don’t want to waste your time, but I can help you cut your energy bills in half. Sound good?”
4. “Let’s get straight to the point: solar can pay for itself in under 10 years. Want to know how?”
5. “You’re a decision-maker, right? Here’s how solar puts you in control of your energy costs.”
6. “How does owning your energy instead of renting it sound to you?”
7. “I’m here to save you money and time—two things you can’t get enough of. Want to hear more?”
8. “If I could cut your energy expenses by 50%, would you consider solar?”
9. “You seem like someone who values efficiency. Can I show you a quick way to streamline your energy costs?”
10. “Let me cut to the chase: solar saves money, increases home value, and reduces dependence on utilities. Ready to start?”
SOP:
1. Keep the pitch concise and results-focused.
2. Skip small talk unless they initiate it.
3. Provide clear, actionable next steps after your pitch.
4. Reinforce the ROI and time-efficiency of solar installation.
4. The Expressive (Vision-Oriented)
Pitches:
1. “Imagine never paying another electricity bill—how amazing would that feel?”
2. “You seem like someone who’s into big ideas. Can I show you how solar transforms your home?”
3. “I love helping people take control of their energy future. Can I show you how solar does that?”
4. “You’re the kind of homeowner who deserves the best. Solar is cutting-edge—want to hear more?”
5. “Picture this: a home that powers itself and saves you money. How does that sound?”
6. “Solar isn’t just about savings; it’s about independence and sustainability. Do you have a minute?”
7. “Have you ever thought about how solar could make your home stand out?”
8. “You strike me as someone who values innovation—solar is the future. Can I show you how it works?”
9. “Think of the bragging rights you’ll have when you tell friends your home is solar-powered.”
10. “Solar is more than energy—it’s a lifestyle upgrade. Interested?”
SOP:
1. Match their energy and enthusiasm during the conversation.
2. Use vivid, imaginative language to paint a picture of life with solar.
3. Keep the conversation light and engaging, focusing on possibilities over details.
4. Encourage emotional buy-in by tying solar to their personal aspirations.
5. The Skeptic (Doubtful and Wary)
Pitches:
1. “You’ve probably heard a lot of claims about solar—I’m here to give you the facts.”
2. “I get it; solar seems too good to be true. Let me show you why it’s not.”
3. “Most people are skeptical about solar at first—what questions can I answer for you?”
4. “I know trust is earned. Can I share some stories from people like you who’ve benefited from solar?”
5. “You’re smart to ask questions about solar. Let me show you how it works step by step.”
6. “I understand if you’re unsure. Let’s take five minutes to go over how this might help you.”
7. “I’m not here to sell you something you don’t need. Let me show you why solar is worth considering.”
8. “If I could show you hard evidence that solar saves money, would you be open to learning more?”
9. “I know it’s a big decision. I’m here to provide you with everything you need to make the right choice.”
10. “Skepticism is healthy. Let me show you the numbers and let you decide.”
SOP:
1. Start by acknowledging and validating their doubts.
2. Provide transparent, factual information.
3. Use testimonials and reviews from similar customers to build credibility.
4. Avoid pressuring them; instead, invite them to ask questions.
Would you like me to expand any specific section into a full pitch script with responses to potential objections?