This shift in thinking will change everything.
Stop thinking in campaigns. Start thinking in pipeline generation.
Too many people treat outbound like a slot machine. Build one campaign, launch it, hope it hits.
That's not how this works.
Run multiple campaigns at once. Different angles.
Use Intent data for buying signals and target with more product-specific offers and copy.
Use the B2B database to pull lists targeting roles in specific industries. Create offers and copy that meet prospects where they already are.
The goal isn't "launch and see what happens." The goal is continuously getting people to raise their hand and say "tell me more."
Every positive reply has a dollar value. Median LTV for ListKit customers is $8k.
So when someone says "that campaign only got 5 positive replies," I hear "$40,000 in pipeline from cold email."
Now you have to close 'em. But that's a different post.
You're not running campaigns. You're building a pipeline generation machine. Scale winners, kill losers, keep testing.
Set it and forget it is for retirement accounts, not outbound.