The Worst Cold Email CTA
Winners enter the conversation. Losers ask for one.
"Worth a conversation?" is the worst cold email CTA.
Your prospect wakes up thinking about this problem. Drives to work thinking about it. Lies in bed replaying the same frustration.
That's the conversation.
Your email doesn't have to start anything. It interrupts their internal monologue.
And when you nail it, they don't feel sold. They feel heard.
That's when they reply.
They've now brought you into their conversation.
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Lincoln Murphy
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The Worst Cold Email CTA
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