13d • Knowledge Base
Stop targeting everyone. Start targeting someone.
Going broad in targeting is the biggest lead gen mistake I see.
Instead of targeting all ecommerce brands, go after cosmetics and skincare brands with 1 to 50 employees. Instead of all home services, target roofers specifically.
Being narrow always wins.
Your list will be more accurate. Your message will be more personalized. Your response rates will be higher.
At ListKit we built the platform to let you go as narrow as possible because that's what actually works.
If you need help trying to come up with different segments or how to build those lists reply to this thread and I'll help you out!
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Stop targeting everyone. Start targeting someone.
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