Dec '25 • General Discussion
Awareness: Impressions Benchmark
I know some of you have started posting content, which is great because it improves your visibility on LinkedIn.
That said, it can be disheartening when impressions, engagement and likes look low. That’s normal and it doesn’t mean the content isn’t working.
The graph below shows the impression range you should realistically be aiming for, based on the size of your network. Use it as a benchmark, not a vanity metric.
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Awareness: Impressions Benchmark
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