Quick question about ads... particularly on Meta. & I are running a campaign at the moment that we recently turned the ad spend down on to review everything to determine our next best steps. My question is if I turn off the campaign why is it that people say you lose data? Isn't the pixel there to collect the data so future campaigns don't spend as much time in the learning phase?
And a quick follow up... Instead of turning off the campaign, is it better to turn it down to just $1/day?
I need to allocate the ad funds to 1 campaign only since we have a limited ad budget and that's why these questions popped up in my head!
Thank in advance for any help 🙏🏻 It's much appreciated!
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