do i need to set up merchant centre or not?

first lead just got my first lead on my google campaign!

Here's a brand new lead generation account I set up last week, following the exact framework for lead generation campaign that's inside the Classroom! These leads are worth anything from £2000+ to the client. Running on exact match keywords 🔥 Looking forward to seeing your results!

Not sure where to start? Here's the 2 ways you should be using this community👇 1 - Go through the relevant lessons first Ecom store? Do the ecom lessons. Lead gen business? Do the lead gen track. Get the foundation in place before anything else, write down any questions you may have, but the lessons are all about getting the lingo right, learning the very basics and giving you a foundation to grow on! 2 - Then bring your real questions here The lessons give you the knowledge, the community is where you apply it to your specific situation. Weird CPCs? Campaigns spending but not converting? Not sure on your bidding strategy? Post it! And don't forget you can DM me if you'd rather do that!

Most businesses waste 30% of their Google Ads budget on search terms that they shouldn't be showing up for. When I audit a new account, the first thing I check is negative keywords. Say you're a plumber running ads. You're bidding on the keyword "plumber" But without negative keywords, your ad is also showing up for: ❌ "plumber jobs near me" ❌ "how to become a plumber" ❌ "plumber salary UK" ❌ "plumber supplies" What to do? Add these negative keywords in phrase match: "jobs", "salary", "how to", "supplies" You can add these to a negative keyword list, or add them to your campaign negatives!