do i need to set up merchant centre or not?

Here's a brand new lead generation account I set up last week, following the exact framework for lead generation campaign that's inside the Classroom! These leads are worth anything from £2000+ to the client. Running on exact match keywords 🔥 Looking forward to seeing your results!

We've just built a new lesson around brand protection and how to launch a branded Search campaign the right way. Building a Brand Protection campaign in Google ads is the easiest way to get conversions into your account at a cheap cost. These are customers actively searching for you, not just your service. You might think, but they're going to convert anyway, why bid on my own name? Because if you don't, someone else will. Competitors can bid on your name! If you're not at the top, they are, and that customer who already knows you, already trusts you, already typed your name into Google? They're one click away from booking with a rival. Organic isn't enough either. Paid ads sit above organic results. A competitor's ad can push your listing below the fold before a customer even sees it. It also helps with getting conversion data inside your account, Google needs conversion data to grow, and this is the cheapest way to kickstart your Google Ads. Take a look here - https://www.skool.com/google-ads-for-small-business-7623/classroom/29f4e3a0?md=05b9860c76164bcba570ff8f4f4e8430

Had a call with google rep and they recommended to upgrade to broad match, anyone done this? what were results like?