Nov 4 (edited) • Biz, Publishing and Mkt 📢
Liga interesante - How to market a a game
Resumen pero me pareció interesante:
The Golden Age of Indie Games
- The games industry is currently in a "golden age" for indie games, with a "Great Conjunction" of genres that are easy to make and in high demand by Steam players.
- This Great Conjunction includes 4 to 6 genres, such as Friend-slop, Idle/Incremental games, Horror, Simulation, Rage games, and Autobattlers, which are experiencing simultaneous success.
- Developers like Soren Lundguard of Ghost Ship Games have already benefited from this trend, with games like 20 Minutes Till Dawn and Deep Rock Galactic: Survivor achieving significant success, and other developers are encouraged to stop their current projects and create a new game in one of these genres to release within 4-6 months.
- Indie games are in a golden age, with genres like idle/incremental games, shop simulators, and rage games being viable for quick development and release.
Quick Innovation in Game Development
- Developers like Conradical and Aarimous are creating successful games in short timeframes, such as Desktop Defender and A Game About Feeding a Black Hole, with minimal development time and investment.
- The author argues that the indie game development ethos should focus on quick innovation and risk-taking, rather than suffering for years to create a single game, and that games don't need to be overworked and overpolished to be successful.
- Developers are stopping production on long-in-development games to recharge and create new games, such as Nuggets Entertainment's RV There Yet, which was made in 8 weeks.
- Some developers, like Flanne, have found success by taking a break from ambitious projects and creating simpler games, like 20 Minutes Till Dawn, which earned over 12,000 reviews.
- The author encourages developers to create "Great Conjunction" games, which are popular and can be made quickly, to take advantage of current trends and potentially achieve success on Steam, even if it means pausing development on other projects.
Appendix: Sampled Friend-Slop Games
- The appendix lists sampled "friend-slop" games, including Phasmophobia and Crab Game.
- Some games, such as Among Us and LOCKDOWN Protocol, were excluded from the chart as they are considered "Social Deduction" games instead of "friend-slop" games.
- The list includes a total of 24 games, with some being full releases and others being demos, like YAPYAP and RV There Yet.
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Liga interesante - How to market a a game
skool.com/learn-game-development
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