Quick one for anyone selling AI services, or looking to start an AI Automation Agency.
Cold outreach gets the attention, but warm intros close faster. Trust is already there, so you skip half the convincing.
How to use it:
- List 50 people you know. Friends, family, old classmates, ex-colleagues.
- Ask for intros, not sales. “Who’s one business owner you know that’s drowning in admin?”
- Show, don’t tell. A short demo of something you’ve built beats any pitch.
- Still qualify. Warm doesn’t mean free. Bring up budget early.
Warm first, cold to scale.
It’s what’s worked for me from day one. For those building AI agencies, what’s worked best for you so far?