Killed my agency last year after a 596K-impression campaign taught me a brutal lesson

Hey everyone 👋 Kaloyan here, 19, from Sofia, Bulgaria.

Bit of a confession since this room is all about getting paid for what we build. Last year I co-founded a LinkedIn agency. One campaign we ran hit 596,806 impressions in 16 days - 15 people, zero ad spend. Looked amazing. And the business still almost died, because impressions don't pay rent. Booked calls do. That lesson cost me three months and a co-founder.

So I scrapped it and got obsessed with one question: what actually turns LinkedIn attention into booked sales calls? I'm building the answer into kalitora.com now, but the real work is the daily experiments on my own profile: lead-magnet formats, hooks, comment-to-DM flows. I keep every number.

Why I'm actually here: most of you are miles ahead of me on n8n and agents. I want to learn that properly, because half my experiments now need automation I can't build yet. So here's a fair trade: if you ever have a LinkedIn question lgorithm, content that converts, profile setup, turning post-commenters into actual conversations ask me. Straight answer, real numbers, no guru fluff.

And a genuine question for the agency owners here: where do your clients actually come from today? Referrals? Cold outbound? Content? I'm trying to map what's really working for people who've already got something running curious what you'd say.

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Killed my agency last year after a 596K-impression campaign taught me a brutal lesson