First Automation · AI Automation Agency Hub

First Automation

I work for the largest distributor of diving equipment in the Benelux area, but lo and behold; AI is a foreign concept to pretty much everyone that works there!

My first order of business there since starting here was coming up with an automation that would most positively impact sales. I came up with an automation that creates 'On-demand, Automated and Personalized' product advice for potential customers looking for diving gear.

The customer fills in a form with roughly what they're looking for, their budget and their location.

After that, the automation pulls from both our list of dealers and our product catalogue and advises 1-3 products that best fits their preferences (with clickable links to our website, prices and specs), and where their closest dive store is that sells this equipment, along with addresses, emails and phone numbers. Brilliant stuff 😄

The hardest part was what came next; getting the AI to suggest an entire kit of multiple items.

Creating that nuance where it would suggest equipment within certain price ranges was difficult, because in the beginning it would, for example, suggest the most expensive dry-suit, and a really cheap regulator.

I ended up creating a list of 'Rules of thumb' to follow (which it would pull from a HTTP request), like a budget range, midrange and high range and to try suggesting products within similar ranges. At the same time, I also wanted it to suggest relatively higher quality items for the big 4 (suit, buoyancy vest, divecomputer and regulator) and less expensive items for the fins, masks etc. in keeping with the customer's budget.

All in all, I've almost ironed out all the kinks and will be ready to put it online in the coming weeks.

4 comments

First Automation